Geraldine Butler-Wright

"Geraldine has that rare ability to switch between big-picture strategy and hands-on execution. She’s just as comfortable rolling up her sleeves with the team as she is guiding leadership through complex challenges in the boardroom." - Andy Bellass, HiBob Co-Founder & Investor I work with founders building high-growth technology companies. Through my consultancy, RorCas, I help founders build the company behind the product - designing the structure, leadership capability and operational foundations that allow startups to scale. I typically partner with founder-led, VC-backed companies between 10 and 250 employees, often at the point where growth is accelerating and the organisation behind the product needs to evolve. My work sits at the intersection of organisational design, people strategy, startup scaling and leadership development, helping companies grow without losing speed. Along the way, that work has contributed to outcomes such as: 📍 £1M+ OpEx saved in 3 months 📍 3–10× team growth without regret hires 📍 +54 eNPS point swing after cultural reset 📍 +30% founder bandwidth unlocked 📍 Scaled teams by 1,000+ in a year Previously, I’ve helped scale global FinTech, HealthTech, SaaS and AI companies, supporting teams across multiple countries and growth stages. 🏆 Winner — London Startup of the Year (2025) 🏆 Finalist — UK Startup of the Year Awards (2025) Areas I’m typically brought in to support: • Fractional Chief People Officer, Head of People & HR Director roles • Startup Advisor & Coach to founders and leadership teams • Organisational Design for scaling companies • People Strategy for high-growth startups • Leadership development, high performance and management capability • Scaling teams from early traction to global growth • HR transformation and operating model design If you're navigating the transition from early team to scaling company, I’m always happy to have a conversation about fractional, interim or more embedded roles. Contact:- g@rorcas.com or 07525176166.