pedro growth

Co-founded the IMR an information hub and independent online magazine for entrepreneurs and professionals interested in the latest trends in management. Currently managing 9 authors, product to market strategy and implementation.

Specialist at Imperial College, including 5 hospital campuses with critical SLAs.

To help the management team define the changes required, a future Blue Sky Vision has been developed outlining world class levels of future performance in safety, quality, cost, people and delivery. The aim of the project was to create a change platform and management readiness to drive the transformation process within the global framework.

Delivering online marketing, growth strategy and complete implementation from prototype/MVP/v1 across all online channels (SnapTrip.com, AppearHere.co.uk, Lexoo.co.uk, Driftrock.com, Stylect.com, Parcelbright.com, Pocketshop.com, Unbound.com, Makersacademy.com) PPC (Google, Bing/Yahoo), analytics (GA, GTM, Mixpanel, Kissmetrics), Social (Twitter, Facebook, LinkedIn ads), Google Display, Content, PR, SEO (guidelines, content strategy). Marketing roadmap development using the Forward Flow/SOSTAC/AARRR: KPIs, goal creation, implementation/management of marketing campaigns and analysis/reporting (cohort/customer segmentation, LTV, CPA, ROI). Achieved Google Adwords/Analytics Individual Partner status by fulfilling GAP exams with over 94% average, enabling the company Google Adwords Certified Partner status.

Created and managed Google Adwords campaigns for multiple markets – over 2m keywords built delivering high quality, ROI efficient traffic. SEO – Managed unique content generation for the Brazilian market, consistently achieved aggressive link building targets (multiple PR 8 & higher links) and acted as general utility marketer for the business. Managed the Brazilian initial launch phase and developed PR, sales leads, backend data and online partnerships for 4 international launches. Created automated processes for website data scraping, that enabled better use of human resources and up to date sales leads and sources. Worked on and led product improvements such as API, user testing and browser extensions.

* Helped developing the initial idea with the founder, but only joined the project later on once it was built. * Responsible for marketing the website by speaking to NGOs, social media and attending corporate social responsibility conferences. * New feature testing, forums moderator

2 years in software development liaising between engineering and marketing and sales teams culminating in several successful launches of Portugal’s Leading ISP TV widgets. Gathered requirements, created milestones and ensured priorities while managing agile software projects with market-leading telecom providers. This led to the creation of a new business are in the company called interactive-technologies handling all augmented reality/social media/mobile developments. Analysed and monitored software data to build development pipeline. Delivered it in creative presentations increasing communication, motivation and planning between collaborators. Clients: Portugal Telecom, ZON, EDP, ABREU, Vodafone, OTLIS

* Heading a lean performance 4 person team managing all paid acquisition marketing channels (supply and demand), reporting to founders and CMO. * Helped growing the marketing team providing training and hiring going from 5 to 22 experienced marketers in 6 months. * Developed together with head of Operations and CMO international expansion plan growing from 3 to 40 cities in 8 countries. * Achieved a 4.5x growth in lead generation in less than one year. * Grew 200% bookings YoY (40% ppc acquisition) and showing growth YoY 10% in organic. * Provided training and developed initial analytics & technical SEO * Implementation affiliation programme (impact radius) and nanigans PMD for social media.

Lisbon, Portugal Major Electrical Systems Minor Telecommunications, Thesis on Ticketing Systems and Business Rules at Link Consulting Activities and Societies: Students Representatives Council, Board of European Students for Technology

Sao Paulo, Brazil International exchange under the Santander Scholarship. Activities and Societies: Guara Wolves Rugby Club

Gothenburg, Sweden Activities and Societies: BEST

London, UK Activities and Societies: ICT department, PostGraduate Halls Resident Assistant, Halls Fire Marshall, The Felix Business Journalist