Salil Shah

• Leading a team for sourcing, negotiation, contract management, and supplier relationship management. • Instrumental in promoting white label goods through a strategic approach. White-label goods offer a fantastic opportunity for businesses to expand their product offerings and reach new customers.

• Spearheaded the Smartwatches and Mobile Accessories category, driving ₹300 crores in annual revenue through strategic planning, product innovation, and market expansion. • Managed end-to-end category operations, including product development, pricing strategies, demand forecasting, inventory management, and vendor negotiations. • Managed online and offline marketing strategies for the smartwatch and accessories segment, driving brand visibility and sales growth through targeted campaigns, customer engagement initiatives, and cross-channel optimization • Spearheaded Accessories attach programs during festive seasons and new product launches, enhancing sell-through rates and contributing to significant revenue and gross profit growth through strategic promotions and cross-selling initiative • Designed and launched the 'Kimaya Program' to enhance camera segment performance, leveraging targeted promotions and customer engagement strategies, which achieved a 25% revenue boost in DSLR cameras and 45% growth in lens sales.

• Participating in the development the sales strategy for Mumbai for own label products. • Create new sales leads in the Mumbai general trade market. • Building and grow relationships with new corporate to expand the business.

• Responsible for business growth of HP Laptop/Accessories complete product category. • Development, Promotion and sales of the company's suite of Niche Best-of-Breed products. • Identify and Sell into Key Account