Heather Chappell

Managing Director, Client and Business Leadership @ VML

About

VML Atlanta Office lead. Seasoned account executive who has been on both agency and client side. Has an instinct for growing business by building solid relationships and exceeding expectations. Brings out the best in the team's talents and abilities, knows how to diffuse difficult situations and read complex nuances for win-win solutions. Proactively leads industry trends, best practices, and strategies for positive progress and change. Proactive entrepreneurial spirit, team leader, persuasive and experienced presenter to executive level audiences. Knows how to create a successful pitch or account team, sell in and defend work. Leads by example through integrity, mutual respect, and trust. Manages and effectively communicates revenue projections and profitability for book of business and key accounts. Manages team of account leads on multiple portfolios, coaches and mentors team and interns. Leads multiple accounts simultaneously and across offices. Leads relationship for high-profile partnerships across agency network, communicating performance, innovation, and growth opportunities to global stakeholders. Pitches and leads successful brand accounts across industries and channels within the consumer ecosystem: Retail, CPG, B2B, Travel and Hospitality, Logistics, Finance, Pharmaceutical, Social, Experiential, Retail, and E-commerce. Partial client list includes Kyndryl, Colgate-Palmolive, Sam's Club, Adobe, UNICEF, Powerade, FUZE Tea, Smartwater, MinuteMaid, Keurig, REVV Coffee, Tully's Coffee, St. Jude Children's Hospital, Schneider Electric, Regent Seven Seas Cruises, FedEx, Krispy Kreme, and WebMD. Proven leader who is passionate about game-changing campaigns and platform solutions, and developing strategic, impactful, inspirational brand stories that build brand love, brand sentiment, and ultimately drive conversion. Member AIMA, Atlanta Ad Club, 3% Diversity & Inclusion Movement, 4A’s heatherkchappell@gmail.com

Country

United States

City

Atlanta

Industry

Marketing & Advertising

Skill

Digital Strategy, Strategic Thinking, Strategic Communications, Brand Marketing, Brand Awareness, Teamwork, Business Development, Creative Problem Solving, Interactive Marketing, Digital Marketing, Content Strategy, Web Analytics, Online Advertising, Integrated Marketing, Digital Media, Project Management, Leadership, Management, Content Development, Email Marketing

Experience

Managing Director, Client and Business Leadership

VML

2024-10 - Present · 1 yr 11 mos

Atlanta, Georgia, United States

Continuing my career with VML after more than 11 years as a client leader for this agency is incredibly exciting. And, back in my hometown of ATL to build great things for our clients, and to lead the VML Atlanta community. Here’s to another 10 years of innovation, creativity, and growth for our family and our brands. 🫶🏼

Managing Director, Client Engagement

WPP

2023-5 - 2024-10 · 1 yr 6 mos

New York, New York, United States

As a global account leader at WPP in New York, I was lucky enough to work with incredibly talented teams every day. Our passion? To bring insights, creativity, innovation, and a path to growth by partnering with the greatest brands in the world like Colgate-Palmolive. My role wad to build relationships with local markets, both at WPP and CP, manage the finances of the portfolio, and to achieve my clients' business objectives for creative and digital transformation. Creativity and Innovation = revenue and growth for WPP's clients. Awards and recognition bring in the best talent and provide leadership with the data needed to move the needle forward with executives. In my role, I create strong partnerships with Strategy, Creative, Data & Insights, Design, Technology, Finance, and Operations globally, identifying the right talent and developing space for rich and vibrant teams who are operating at their peak of performance.

Group Director, Client Engagement

VML

2018-12 - 2023-5 · 4 yrs 6 mos

Greater Atlanta Area

Clients: Sam’s Club Creative AOR FedEx Social AOR Coca-Cola Regent Seven Seas Cruises St. Jude Children’s Hospital

Director, Client Engagement

VML

2014-6 - 2018-12 · 4 yrs 7 mos

Greater Atlanta Area

Clients: Keurig Coffee FedEx Krispy Kreme Duke Energy

Global Marketing Director

The Coca-Cola Company

2005-6 - 2014-6 · 9 yrs 1 mo

Working as a leader on the the Global Marketing team at Coca-Cola was an incredibly challenging and rewarding experience. I began at Coca-Cola leading a team to transform the brand and identity of Minute Maid juices globally, which had an enormous amount of heritage around the world. Creating a design system and rolling it out to markets was an enormous feat, but incredibly well-received by customers, communities, and press. Minute Maid juices was also a focus of a global brand campaign rollout, and digital CX platforms. My role was to lead the agency, drive the strategy, and build relationships with the local market leads. I did this as well with Powerade, during the FIFA World Cup, focusing more on social strategies and digital platforms, then finally on tea, water, and other still beverages. Working at Coca-Cola taught me resilience, perseverance, and my ability to lead others effectively.