吴歌Hugo Bayó

Leading AlphaESS commercial expansion across Iberia, with a strong focus on revenue growth, strategic partnerships, channel development, and market penetration in Spain and Portugal. Driving new business opportunities across the energy storage value chain, including residential, C&I and utility-scale BESS solutions, by building high-value relationships with distributors, EPCs, IPPs, utilities, aggregators, developers and key decision-makers. Key responsibilities: • Spearheading go-to-market strategy and commercial growth across the Iberian market. • Hunting and closing new business opportunities with key accounts and strategic partners. • Developing and expanding sales channels, partnerships and distribution networks. • Identifying high-potential opportunities in residential, C&I and large-scale energy storage segments. • Leading commercial negotiations, partnership discussions and long-term business agreements. • Building strong market intelligence on competitors, customer needs, regulation and business trends. • Acting as a bridge between the Iberian market and AlphaESS European/global teams to align strategy, pricing, product positioning and execution. • Accelerating AlphaESS brand presence and commercial footprint in Spain and Portugal. Core focus: business development, strategic sales, market expansion, revenue generation and long-term value creation.

I help teams, companies, researchers, institutions, universities, investors and operators solve complex problems, deep thinking and make fast, confident decisions with clear, visual analysis—no fluff, no spreadsheet drama. Available for talks on professional and life’s experience, expert calls (30–60 min) and short research briefs (4–10 pages). English , Spanish , Portuguese and Catalan. What I do • Solar + ESS + renewables (residential & SMB) in EU, LATAM, Africa reality checks, red flags, practical next steps. • Gyms & fitness operations: partnerships, suppliers, any product and service within the industry make it profitable. • CHINA-EU–LATAM-AFRICA partnerships: supplier vetting, distributor checks, and deal sense from the field. • AI for business: plain-English playbooks and prompt workflows that teams actually use. Qualitative Research · Competitive Intelligence · Supplier Vetting · Market Mapping · PV/BESS (Residential & C&I) · Fitness Operations · Cross-border Partnerships (EU–LATAM-CHINA-AFRICA)· AI Workflow Design · Visual Storytelling How I work Remote, flexible, outcome-focused. I deliver crisp one-pagers, decision briefs, and calls with concrete takeaways.

Whole life natural athlete. Natural bodybuilder athlete (free drugs tested) Master Category , nowadays competing within NPC/IFBB PRO LEAGUE Natural events worldwide.

Investor Co-founder in Pump in Paradise www.pumpinparadise.com athleisure premium high quality exceptional and unique brand made by natural bodybuilders and athletes for people with an active life style who love sports but enjoy life’s experiences as well, everyone on their own class

Since July 2021, spearheaded the development of cutting-edge business strategies within a public company framework, contributing to international expansion and the diversification of products and services. Implemented initiatives that enhanced client acquisition and optimized commercial performance, aligning corporate objectives with global market dynamics.

Led the transformation and performance office, overseeing more than 50 interdepartmental transformation projects. Employed PMBOK and Agile (Scrum) methodologies to ensure project execution effectiveness. Championed technological innovation, developing KPIs in Power BI and supervising CRM and ERP platform implementations.

Developed and managed OEM/ODM product and service lines from the ground up, forging strong relationships with manufacturers. Led contract negotiations (EPC and O&M), ensuring advantageous terms and regulatory compliance. Conducted market research to identify growth opportunities in new products and services.

Established and managed the contracts department, leading negotiations for complex contracts, including PPA, EPC, and O&M, along with their subcontracts. Coordinated an international project portfolio, including: Australia: Yarranlea (103 MW) and Merredin (100 MW), Vietnam: Thuan Nam (61 MW) and SP Infra (51 MW), Nepal: Nuwakot (25 MW), Kazakhstan: Gulshat (40 MW), Spain: Zarzuela (20 MW), Mexico: Canatlán (117 MW) and Ukraine: Kuyanovka (29 MW) Applied international contract models under FIDIC, NEC3, and other standards, ensuring regulatory compliance and risk mitigation, managing complex negotiations with a high success rate.

Freelance remote position (as athlete) supporting company efforts to grow nationally and internationally helping with sourcing and procurement and BD (supplements, Mr Olympia AM China, NPC/IFBB PRO league, athletes sponsorship, international relationships…)

Freelance remote position as athlete and worldwide BD supporting gym equipment brand effort to grow worldwide , attending top shows and exhibitions worldwide and negotiating sponsorship agreements with top athletes

Established a thriving distribution network in LATAM, securing VIP clients and developing large-scale industrial projects. Increased market share through the deployment of innovative marketing strategies and leadership of multicultural teams. Directed multidisciplinary teams for product homologation and certification in key markets (CE and IEC Europe, UL USA, INMETRO Brazil…)

Eude Business School, mindful of the need for training in this area, has developed programs for graduates in Science or Engineering degree or technical training and experience wishing to train in different areas covering the Environment and its management so Sustainable Environmental Management Systems, Environmental Impact Assessment, Agenda 21, Corporate Social Responsibilty and Renewable Energies. http://www.eude.es/masters-presenciales

This is a postgraduaed focused on China and Chinese world, facilitating key notes to understand the China of the XXI Century