Hazem Sultan

Leading commercial strategy and operations across high-volatility markets in the Middle East, with a focus on building scalable distribution systems, driving revenue growth, and optimizing profitability. Key achievements: • Turned around the Yemen market by restructuring the sales organization, introducing KPI-driven performance management, and improving market execution • Spearheaded the launch of the Libya market, establishing distribution infrastructure and driving initial revenue growth from a zero base • Implemented pricing and trade marketing strategies that improved margin structure and strengthened competitive positioning • Built and optimized sales force structures, including incentive schemes and performance tracking systems, resulting in improved productivity • Established clear distributor governance models, ensuring alignment, accountability, and sustainable growth

•Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships. •Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation. •Finalized sales contracts with high-value customers. •Executed successful marketing campaigns to generate new business and expand customer base. •Developed sales strategy based on research of consumer buying trends and market conditions. •Enhanced profitability by developing pipelines utilizing marketing and sales strategies.