Hazem Hussein A

Leading a globally recognized group of marketing, advertising, and media companies, providing services across industries including FMCG, telecommunications, real estate, and more. - Grew the company to $40M+ in annual revenue, managing a team of 50+ across multiple countries. - Drove market share leadership for clients like PepsiCo, Etisalat, IKEA, Carrefour, and Mountain View, transforming operations across industries. - Orchestrated award-winning campaigns: Cannes Lions, Effie Silver, Dubai Lynx Grand Prix, Epica Gold, among others. - Led Mountain View's rise to an icon in the MENA real estate market, exceeding $300M in annual sales. - Founded Mediair/Paramount Media (affiliated with Carat), serving clients like Nestlé, GM, and Vodafone.

Led the strategic launch and market expansion of new products in the U.S. for Henkel’s joint venture with Dial Corporation, with a focus on the laundry, surface, and dishwashing detergent markets. - Launched the first-ever laundry detergent tablets in North America, surpassing sales expectations. - Spearheaded multimillion-dollar product launches, leveraging cross-functional teams in the U.S. and Germany. - Developed and launched innovative products that outperformed Procter & Gamble’s technology in billion-dollar categories.

Directed day-to-day marketing and new Products operations in joint venture with Dial Corporation to create, develop, and launch new products within U.S. laundry, surface and dishwashing detergent markets. Areas of oversight included positioning, marketing mix creation, Communications, P&L, strategies, market research, and analysis. ➢ Led team that solved significant logistical, technical, sales and marketing issues and succeeded in launching the first laundry detergent tablets in North America. ➢ Led cross-functional teams, including R&D, manufacturing, marketing, sales, packaging, and logistics, at Dial USA and Henkel Germany to execute several multimillion-dollar products that where planed to be launched in 2001- 2003.

Director of Marketing / Special Assignment 1998 to 1999 Oversaw key brands Pine Sol, Lestoil, and Clorox 2. Turned around declining brands like Pine-Sol, achieving a 25% sales increase within one year through rebranding, new product variants, and a compelling TV campaign. - Increased sales by 35% in 10 months through a refreshed marketing mix and aggressive advertising strategy.

Responsible for all product lines within Egyptian market, including laundry, dish and surface detergents, hair care, and personal-care products. Established targets and formulated strategic plans for achieving market share, volume plans, and profit and cost savings for all products. Supervised marketing and brand managers, marketing research and services managers and support staff. Created regional marketing strategy for detergent product line throughout the Middle East, overseeing $100 million budgets. ➢ Surpassed volume target by 25% and profit by 100% within one year; grew volume by 40% and profit by 500%. Identified opportunities for several new brand introductions across seven countries in the Middle East. Recommended positioning and detailed launch strategies and implemented aggressive and effective marketing plans. ➢ Outperformed Procter & Gamble’s Fairy dishwashing product threefold during simultaneous launches, gaining 65% market share for Pril compared to Fairy’s share of 22%. ➢ Positioned Fa deodorant as the market leader within 15 months of launch, placing it firmly ahead of Lever’s Impulse and Axe. ➢ Produced over 120 television commercials and received award for best laundry detergent commercial and second worldwide in all categories. ➢ Created four successful new brands in eight countries within 5 years. Egypt became the biggest success story for Henkel in 20 years achieving an award as the top performing country for three years consecutively. ➢ Achieved the number two position for Persil in laundry detergent market beating both Lever and Colgate - Palmolive out of the market. ➢ Achieved market leadership in dishwashing detergents with a global record with a 70 % market share pushing Procter & Gamble out of the market. ➢ Took company from ZERO sales to $ 200 million in less than five years.

Responsible for Ariel Low Suds detergent and before held sole responsibility for brand and marketing strategies for Crest toothpaste. Identified marketing opportunities, formed strategic alliances, and created innovative promotional programs. Member of the training staff. ➢ Secured pharmacist and dentist endorsements for Crest toothpaste. Created several marketing programs that garnered medical backing, which led to an increase in market share from 10% to 18%. ➢ Created strategic alliances with key washing machine manufacturers (GE, BOSH and Zanusi) and top international clothes manufacturers. Increased Ariel market share by 10 points in one year, and an all time record of 70% by 1991.

Brand Manager