Hazel Leung

- AI Strategy: Leading AI maturity assessments by evaluating data infrastructure, identifying high-value use cases across business units, assessing organizational readiness, and building a prioritized roadmap with clear ROI expectations. Working with top management to ensure AI initiatives are grounded in business reality. - AI Implementation: Led implementation teams in developing agentic AI solutions, ensuring the build stays aligned with business objectives throughout the entire development cycle. Driving end-to-end adoption by bridging business and technical teams to deliver solutions that are fully embedded into existing workflows and generate measurable gains in efficiency and customer satisfaction. - Customer Data Analytics: Going beyond dashboards and reports by helping clients build the right data foundation, define meaningful KPIs, and translate customer behavior into strategic decisions. Partnering with leadership to shift toward a data-driven culture that drives sustainable revenue growth.

- Business Quality Award 2024 - Best Going Above and Beyond 2024 - Young Leadership Award 2023

- Young Leadership Award 2022

• Functional Consultant in the end to end digital transformation project with implementation of the customer master database, native mobile application, and marketing automation platform that built on MS D365, Salesforce Service Cloud CRM, Salesforce Marketing Cloud, CDP, AliCloud, Loyalty Cloud, CMS etc. She addressed the business and technical concerns from stakeholders across APAC countries to ensure alignment with the company’s CX vision. • Analyzed market and customer insights for a global digital consumer company to develop their expansion plan in the Asia market • Developed brand strategy for financial institution, driving digital integration and transformation based on result from design thinking workshop and deep dive research on customer journey and personas. • Functional consultant in mobile app development team to develop iOS app, Android app and WeChat mini program mobile applications for a regional property investment group to enable customers to manage their points, rewards and tier earned from a loyalty program.

• Participated in interactive activities and challenges to learn about Salesforce’s many functionalities and the broader ecosystem • Interacted with professionals and understand how they work with client to tackle their most complex challenges and improve customer experience with Salesforce technology

• Analyzed extensive raw financial data to find key stress points and management concerns to prepare financial statement for listed company • Assisted in conducting risk-based financial and operational engagements • Evaluated internal control and operations by testing internal control and operational procedures companywide to ensure compliance

• Assisted the Channel Marketing Department to monitor and analyze sales data for beverages to send daily reports to district managers • Conducted site visits to check product display, advised sales staff & presented reports to management to ensure proper execution of marketing strategies • Organized promotional campaigns & material for Mid- Autumn Festival & National Day; liaised with the O2O channel team to prepare a list of 300+ clients through Baidu, Meituan, and Eleme • Assessed the effectiveness of a promotional campaign based on QR code scanning, by analyzing data and measuring the KPIs

• Performed market research in discovery stage • Prepare database of qualified ‘taskers’ or third-party service providers across various service areas • Prepared client and third-party contracts; conducted daily calls to facilitate the onboarding process for vendors