Hazelle Smith

I currently work at General Pants as a Sales Assistant. On a personal level, this role has helped me grow in confidence, improve my communication skills, and learn how to create a positive and enjoyable experience for customers. I have loved getting out of my comfort zone and changing environments and going into store to learn all that I have. Professionally, it has deepened my understanding of retail, how products are sold, how waste is managed, and how visual merchandising can influence buying behaviour. Through daily experience, I’ve gained valuable insight into product display strategies and have identified more effective ways to showcase items to improve sales and visibility. I’ve developed a strong knowledge of denim, learning how it can be improved and what styles work best for different body types. I’ve also expanded my understanding of various brands and cuts, allowing me to better match products to customers needs. Working on the shop floor has given me a sharper eye for design execution, fit, and function. I now have a clearer sense of who our consumers are, what they’re looking for, and how to engage with them in a way that drives sales while building genuine connection. Importantly, I’ve also developed the ability to spot gaps in the current market, recognising opportunities for new pieces or product categories that could strengthen a brand's offering and better meet customer demand.

I worked for SOJO for two years, during which time I’ve enjoyed both learning and growing as a designer. This role has allowed me to creatively design within the brand's unique style, gain a comprehensive understanding of the entire garment development process, from concept to production and develop strong communication skills, working effectively and professionally with colleagues, buyers, and partners At SOJO I was in charge of a total of nine accounts. Within these accounts I had the responsibility of overseeing the garments from start to finish. Throughout this process my key responsibilities included: - Seasonal research - Designing - Creating costings and design packs - Liaising with factories - Checking lab dips, strike offs and samples - Signing off on final garments

During my university studies at RMIT, I completed 60 hours of placement at Vasiliki Couture. Once placement was completed, I was asked to come and work part time as hand appliquést, I did so for six months. During this time, I was able to learn many hand appliqué techniques improving my technical skills. I also assisted with clients and bridal fittings.

I worked at Woolworths as a Cashier and later as Shift supervisor. After being promoted to this role I undertook a large amount of responsibility and leadership which I loved. During this role I was responsible for the smooth running of the front end of the store, customer satisfaction, training and managing staff.