Hazel Ong

• Led 360° marketing initiatives for 25+ luxury watch brands such as Patek Philippe, Rolex, Cartier, Omega, and Franck Muller. • Executed high-profile activations annually, ranging from product and brand launches to client appreciation events and strategic partnerships. • Elevated guest experience and strengthened brand-client relationships. • Expanded Facebook following through targeted content strategies, A/B testing, refined segmentation, and optimised ad spend — resulting in a significant increase in campaign engagement rates. • Managed the Malaysian sub-directory of the company website, applying best SEO and SEM practices. • Ensured brand excellence in visual merchandising and in-boutique activations, aligning with the exacting standards of the luxury watch industry. • Collaborated closely with agencies and media partners to produce advertising materials. • Curated exclusive gifting programs for VIP clients, reinforcing loyalty and repeat event attendance. • Provided strategic input to senior leadership on marketing directions and PR strategies. • Supported boutique operations, training sessions, and visual merchandising rollouts.

• Assisted in delivering luxury brand events and product launches, achieving strong turnout and media exposure. • Compiled monthly brand partnership performance reports. • Conducted competitive market research and benchmarking against key regional publications, providing insights for editorial and partnership strategy. • Collaborated with beauty and lifestyle partners to roll out monthly audience engagement campaigns via giveaways, boosting reader participation and brand interaction.