Hazel Acosta

• Support the Director of Marketing Strategy in translating brand objectives into actionable marketing plans across key categories, events, and timelines. • Partner with merchants to align on product priorities, ensuring consistent messaging and creative direction across all campaigns. • Collaborate cross-functionally with creative, digital, and merchandising teams to execute seamless omni-channel marketing initiatives. • Manage campaign timelines, asset reviews, and post-campaign recaps to optimize performance and ensure flawless execution.

Collaborative model, styling and content contributor

• Managed entire onboarding process of influencers utilizing dedicated software platform • Fostered positive relationships with influencers and facilitated collaboration • Supported influencers in creating content that resonates with their audience and the RTR brand • Assisted in the content review process, ensuring posts align with brand guidelines and objectives • Researched social trends, new platforms, and emerging influencers to seize valuable opportunities

Responsible for helping the team achieve sustainable growth of sales and profit on multiple sites Work with team to help implement the online marketing strategy Collaborate with teams to coordinate photo shoots Manages all price changes across websites and marketplaces Assist Director in buying seasonal product across multiple brands

• Research media outlets, social media influencers and trends across the beauty, fashion and health industries • Leverage writing skills by assisting with press materials • Assist with tracking all press samples on loan for PR opportunities, UGC creation and influencer partnerships • Work with Social Media Marketing Intern to research potential influencer collaborations

Created & scheduled content for Instagram & TikTok ensuring a cohesive brand identity Supported influencer communications Pitched, developed, and produced short video content improving reach & engagement by 80% Wrote copy for social posts with 100% grammatical accuracy

Assisted with capsule collection CAD Design & Photoshop work Aided in inventory management, buying & merchandising Managed and edited products in Shopify

Performed administrative duties such as filing, faxing, copying, printing, etc. Assisted & communicated with faculty Social media management, created awareness for department updates, events, etc.

Collaborated with marketing team to design organic media campaigns Tracked, analyzed, and reported weekly analytics to support growth over 5 months Grew TikTok following by 128% and maintained 54% engagement rate Used SEO to grow monthly Pinterest views to 39.1K and increased engagement by 3,000%

• Anticipated customer needs by providing high quality service while upholding brand standards • Maintained a clean, organized inventory and curated displays • Happily guided customers through the process of successfully finding their ideal styles • Meticulously handled POS system transactions including credit, cash, exchanges, returns and refunds to ensure seamless and accurate cash flow • Actively stay informed about latest sales offerings and drove credit and loyalty programs

Textiles Fashion Merchandising & Design Major Minors: Public Relations, Business of Media Summa Cum Laude