Hayley Yap

APAC Communications Lead @ Zoom

About

Seasoned integrated communications professional and trusted partner to executives, with extensive experience in the technology industry in Asia Pacific and Japan. Skilled in providing strategic communications counsel to business leaders, managing crisis communications, and driving integrated communications strategies across owned, earned and social media channels.

Country

City

Singapore

Industry

Information Technology & Services

Skill

Marketing Communications, Marketing, Corporate Communications, Integrated Marketing, Product Marketing, Marketing Strategy, CRM, Demand Generation, Marketing Management, Program Management, Internal Communications, Public Relations, Social Media, Content Management, Content Strategy, Corporate Social Responsibility, Cloud Computing, Customer Relationship Management (CRM), Software as a Service (SaaS), Enterprise Software

Experience

APAC Communications Lead

Zoom

2023-9 - Present · 3 yrs 1 mo

Singapore

Communications lead for Asia Pacific and Japan markets.

APAC PR Lead

Zoom

2021-6 - 2023-8 · 2 yrs 3 mos

Singapore

PR lead for Asia Pacific and Japan markets, responsible for overall communications strategy and programs for the region. Promoted in April 2022.

Communications Lead, Asia Pacific

SAP Concur

2019-2 - 2021-6 · 2 yrs 5 mos

Singapore

Communications lead for Asia Pacific. Responsible for executive communications and PR for the region. SAP Concur APAC 2019 Awards - Wing Person of the Year SAP Concur Gamechanger 2020 Award

Senior Principal, Communications, Asia Pacific & Japan

CA Technologies

2015-7 - 2018-11 · 3 yrs 5 mos

Singapore

Communications lead for ASEAN and Greater China (China, Hong Kong, Taiwan). Responsible for overall corporate communications strategy and providing strategic communications counsel for executive messaging, media relations, employee communications, crisis communications, sales communications, analysts relations, thought leadership, social media and corporate social responsibility (CSR) for ASEAN and Greater China markets, and previously South Korea. Led media relations, strategic messaging, executive communications and digital communications for the CTO Office of Asia Pacific and Japan (APJ) and for the Security Business Unit for APJ. Previously led communications for DevOps and Automation Business Units for APJ. Recipient of CA APJ DNA Employee award (2017) and CA APJ We CAN Employee award (2013).

Principal, Communications, Asia Pacific & Japan

CA Technologies

2011-1 - 2015-6 · 4 yrs 6 mos

Singapore

Marketing Manager, Singapore

SAP

2010-5 - 2011-1 · 9 mos

Singapore

Led demand generation strategies and executed go-to-market (GTM) plans for a Singapore.

Software Marketing Manager, Asia South

Sun Microsystems

2009-7 - 2010-4 · 10 mos

Singapore

Joined Oracle through acquisition in April to May 2010.

Integrated Marketing Communications Senior Specialist, Asia South

Sun Microsystems

2005-8 - 2009-6 · 3 yrs 11 mos

Singapore

Drove marketing events, e-marketing, customer reference, PR, internal communications and employee events. Led marquee developers’ programs and events including Sun Tech Days, Sun Developer Days and Java Jive/Open Jive challenges.