Hayley Ward

National Account Manager Trade & BDM Manager @ CDA Domestic Appliances

About

I am a highly motivated individual who is willing to push myself in all aspects of my working and social life, I am a strong communicator and capable of interacting with people of all ages and backgrounds. I enjoy both working as an individual and as part of a team. I am people orientated and have excellent organizational and presentation skills. My main ambition in life is to be happy and successful in my work and know that I am working to the best of my ability

Country

United Kingdom

City

Daventry

Industry

Consumer Electronics

Skill

Training, Sales, Coaching, Team Management, B2B, Customer Service, Team Building, Retail, Sales Operations, Negotiation, Communication Skills, PowerPoint, Microsoft Excel, Employee Training, Customer Journey Mapping, Time Management, Customer Support, Management, Leadership, Consumer Electronics

Experience

National Account Manager Trade & BDM Manager

CDA Domestic Appliances

2026-1 - Present · 9 mos

Trade channel account manager

CDA Domestic Appliances

2022-7 - Present · 4 yrs 3 mos

Senior Business Development Manager

CDA Domestic Appliances

2017-1 - Present · 9 yrs 9 mos

Business Development Manager

The CDA Group Limited

2013-10 - 2022-7 · 8 yrs 10 mos

Regional Training Manager

Baumatic Ltd

2011-6 - 2013-10 · 2 yrs 5 mos

Role: Carry out in depth product training for retail staff, to increase product knowledge and ultimately increase Baumatic sales. Work with Sales team and key customers to identify training needs and develop structured training plans to support business needs of those accounts. Manage and introduce key sales activities in line with the Sales cycle calendar Provide relevant technical information on products and installation for all customers. Collate information on competitor activities, including pricing, promotions, training and product range. Recommend how Baumatic can maintain and enhance sales. Support promotions in retailers, manage display base, enhancing wherever possible in line with customer commercial agreement. Ensure products are correctly displayed and merchandised and up to date at all times Provide effective support and coaching to key retail partners at product launches, Trade Shows, Open Days/Evenings and PR events as required. Adhere to a clearly set out journey plan ensuring best use of my time with customer base Ambassador for the company assisting and directing customers ensuring they receive a first class service