hayley mcquade

* This was a global technical marketing role newly created to focus purely on the electronics division of RS Components. * RESPONSIBILITIES: *  Build and manage relationships with global campaign executives and other key stakeholders within the function *  Prepare all internal communications and showcase campaign material to maximise engagement and understanding *  Influence and persuade senior stakeholders to buy-in to key marketing projects and campaigns to secure budget *  Work in collaboration with local marketing executives for campaign localisation and provide ongoing implementation support to drive consistency *  Effectively communicate campaign objectives and KPIs and measure the results of campaigns.

* This role focused on assisting the Head of Asia Pacific Marketing to implement a new marketing strategy that aligned with the recently rolled out UK strategy. * RESPONSIBILITIES: *  Support the Head of Asia Pacific Marketing Manager to establish and develop a Asia Pacific marketing strategy that delivered against the company’s overall vision *  Assist the Asia Pacific marketing and media teams to design and execute local campaigns as well as global marketing initiatives around segmentation, processes and communications *  Undertake research to understand the Asia Pacific customer base so that successful UK marketing strategies can be appropriately adapted *  Informally manage, train and mentor seven campaign managers spread across Asia and model excellence.

* This was a global technical marketing role newly created to focus purely on the electronics division of RS Components. * RESPONSIBILITIES: *  Build and manage relationships with global campaign executives and other key stakeholders within the function *  Prepare all internal communications and showcase campaign material to maximise engagement and understanding *  Influence and persuade senior stakeholders to buy-in to key marketing projects and campaigns to secure budget *  Work in collaboration with local marketing executives for campaign localisation and provide ongoing implementation support to drive consistency *  Effectively communicate campaign objectives and KPIs and measure the results of campaigns.

A junior position with a broad focus assisting the Head of Marketing and Communications. The role supported brand projects, product promotions and launches, internal and external communications and large scale events.

* This was a leadership role accountable for a team of six and the overall development of the Electronics global brand position and advertising delivery of global campaigns. * Developed integrated marketing campaign strategies and activity plans for key technical programmes that used multiple channels to achieve campaign objectives. * Managed the master plan of global marketing activities ensuring individual campaigns dovetailed effectively without duplication or over-exposure. * Oversee the implementation, tracking and measurement of all technical marketing campaigns for all team members. Reporting all learning's back to senior management. * Worked with key stakeholders and/or programme leaders to obtain by-in for global campaigns and to obtain information for the Campaign Executives to devise, prepare and produce campaign activities and content. * Day-to-day management of external agencies to develop plans, creatives, production and print that achieve ROI required per campaign * Post campaign analysis to report KPIs and distribute learning for future campaigns.

Strategic communications support for Global Finance, Global HR and Global Professional Services. By coaching and mentoring colleagues at all levels within a global organisation, I help leaders and work-stream leads connect with their teams and key stakeholders, to have open and honest conversations in order to build productive and rewarding environments.

Responsible for ensuring all technical website changes, including those associated with the multi-million pound project to implement Hybris (SAP) e-commerce platform are properly considered to determine how they will impact customers, staff, processes and other parts of the business. With a focus on change management in an Agile build environment, the overall goal of this role is to take steps to ensure all changes are managed smoothly, there is excellent employee adoption, with no adverse effects on customers, staff or the business.