Hayley Hu

Lithuania, Latvia, Estonia

Channel Management: Built and maintained relationships with national distributors, managed daily order negotiations, rebates, and contract signing. Collaborated on market promotion efforts and conducted detailed analysis of distributor sales and inventory data. Supported distributors in achieving healthy inventory turnover and increasing business volume. Channel Market Insights and Strategy Development: Gathered and analyzed information on existing channels and competitors, including customer coverage and market activities of competitors. Designed channel structures and defined market strategies based on market conditions and product characteristics, covering pricing, distribution, promotions, and product positioning. Enhanced brand awareness in the local market. New Channel Business Development: Conducted market research on new products and identified leading players in the new product market. Drove the market breakthrough of new energy storage products, achieving success with two major clients and securing a top-tier distributor partnership. Local Team Building: Led the recruitment and onboarding of international team members, provided training and empowerment to local employees for better integration into a multinational cultural team, and successfully established a local office in Hungary to further localize business operations.