Hayley Filsinger
Founder @ She So Corporate
About
I’m the CEO and founder of She So Corporate, a talent agency that curates unforgettable brand experiences through elite talent and bold storytelling. Our newest division, SSCxE, expands our reach into entertainment—offering full-scale casting, choreography, creative direction, and on-the-ground talent for brands who want their events and campaigns to hit different. Before launching my company, I danced professionally for over a decade—cheering in the NFL and NBA, performing for icons like Lady Gaga, and appearing in global commercials, music videos, and films. I built She So Co from that experience—with a clear vision: to create the kind of opportunities, representation, and magic I once wished existed for myself and my peers. Now, we work with top-tier clients across beauty, fashion, tech, and entertainment, delivering white-glove service, curated creative, and the kind of energy you don’t forget. Whether we’re booking talent for a Super Bowl campaign, casting models for a viral brand launch, or producing talent-forward content, my mission stays the same: Make it iconic. Make it meaningful. Make it felt.
United States
Beverly Hills
Events Services
Leadership, Entertainment Industry, Global Operations, Entrepreneurship, Customer Service, Dance, Choreography, Staffing Services, Business Development, Strategic Planning, Team Leadership, Operations Management, Fundraising, Hiring, Talent Development, Talent Management, Talent Scouting, Talent Booking, Creative Direction, Casting
Experience

Founder
Greater Los Angeles Area
After a decade as a professional dancer, I founded She So Corporate to redefine how brands and talent connect. What started as a creative network of performers evolved into a global talent and event staffing agency- staffing brand ambassadors, models, dancers, DJs, and entertainment professionals for world-class activations and luxury events. We've grown from local productions to international programs across the U.S., Mexico, Canada, Asia, and the UAE, representing major clients in fashion, beauty, tech, and sports. Our edge? Talent representing talent. We Understand both sides of the industry-the creative pulse and the business execution-which allows us to deliver presence, precision, and performance at every level.

Founder & CEO
Los Angeles Metropolitan Area
Founded and scaled She So Corporate - a global talent and event staffing agency connecting luxury brands with world-class talent. Under my leadership, She So Co staffs brand ambassadors, models, dancers, DJs and creative professionals for live activations across the U.S., Mexico, Canada, Asia and the UAE. - Managed 5,000+ brand activations for leading fashion, beauty, sports, and tech clients. - Expanded operations internationally with dedicated regional leads. - Built and trained a network of 10,000 + talent worldwide - Known for delivering events where brand meets vibe.

Professional Dancer
New York City Metropolitan Area
Represented by Bloc Talent Agency for over a decade as a professional dancer in film, television, live events, and world tours. My years in the industry gave me a front-row seat to the inner workings of performance, production, and talent management-and built the global network that later became the foundation for She So Corporate. Today, our agency stands out because it was created by talent, for talent-a network performers who understand what it takes to deliver presence, precision, and energy on every stage. From performing to producing-I've always believed in the power of talent representing talent.

NBA Dancer
Cleveland, Ohio, United States
Performed as an NBA Dancer for the Cleveland Cavaliers during the 2006-2007 season, when Lebron James led the team to it's first-ever NBA Finals appearance. Served as the first rookie dancer in franchise history to represent the team internationally, performing in China for the NBA Jam Van and Iraq and Kuwait in support of the U.S. military. Additionally choreographed routines for team performances and special appearances, collaborating closely with creative directors and production teams.. This experience blended global travel, choreography, and high-pressure live performance-igniting my passion for talent representation and ultimately inspiring the creation of She So Corporate, a global agency built by talent, for talent.

NFL Cheerleader
Buffalo, New York, United States
Performed as a NFL Cheerleader for the Buffalo Bills, representing the team at games, media events, and community appearances. Trained and performed at a professional level while developing skills in teamwork, precision choreography, and public relations. This experience deepened my understanding of entertainment, live event production, and audience engagement- all of which later inspired my transition into global talent staffing and brand experience through She So Corporate.
Hayley Filsinger's Contact Information
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