Haydn Cannon

As CEO of MÜBAR, a leading Spanish-based vaping company, I am responsible for driving the company’s strategic vision, operational excellence, and market expansion within the rapidly evolving nicotine alternatives industry. My role encompasses overseeing all aspects of the business — from product innovation and brand development to compliance, sustainability, and international growth. At Mubar, I lead a dynamic team dedicated to redefining the vaping experience through quality, transparency, and customer trust. I work closely with the board and executive leadership to shape long-term strategy, secure key partnerships, and position Mubar as a benchmark brand in the Spanish vaping sector. Key responsibilities include: • Setting and executing the company’s strategic direction and growth roadmap. • Managing financial performance, budgeting, and investor relations. • Overseeing product development, manufacturing, and supply chain optimization. • Ensuring regulatory compliance across domestic and international markets. • Driving brand differentiation and marketing strategies that strengthen Mubar’s market presence. • Cultivating a culture of innovation, responsibility, and ethical business practices. As CEO, my mission is to lead Mubar toward sustainable growth and global recognition — providing adult consumers with safer, high-quality vaping alternatives while upholding the company’s commitment to integrity and innovation.

Co Founder of Portsmouth Private Academy. - Managed expansion strategy from 5 - 120 active clients. - Creation of brand image. - Obtained a revenue growth of 2400% from Q1 2018 - Q4 2024. - Managed the accounts of all clients.

Head of Business Management at Muss Vap. - Lead of operations in Asian markets running the purchase, production, finance & supply chain of their disposable vapes. - Lead the growth of the company over the 3 year period, taking revenue to over €20M yearly. - Increased brand recognition and image, taking them to the number 1 spot in their national market. - Sold over 12M units in a 2 year period. - Directly collaborated with big name clients, such as Primor, SuperSkunk, Druni, BP, Repsol & more.

Electric cigarette industry. Head of Marketing and Product Design. Sales. Website design.

Translator & assistant tutor for UMA, teaching Finance and Stock Markets to international students from Germany alongside Manuel Ángel Jiménez. Sept '19 - Dec '19 Jan '20 - March '20 Sept '21 - Dec '21