Haya Bakhashab

I specialize in elevating and amplifying brands and cultural initiatives through compelling storytelling and striking visual outputs. With a background in marketing, communications, and creative direction, I’ve led campaigns and projects for prominent Saudi entities including AlUla, the Ministry of Culture, and Vision 2030. Currently, I lead destination content at Red Sea Global for The Red Sea and AMAALA, crafting narratives that celebrate place, purpose, and identity. I hold a BA in Visual Communications from Dar Al-Hekma University and an MA in Arts & Cultural Management from King’s College London, with a focus on curation, strategy, and cultural policy. Deeply passionate about the arts, culture, and publishing.