Hatoun Bushnaq

Responsible of designing and delivering internal/ External corporate communication strategies and plans. crisis communication management. Manage company brand and reputation. Develop branding initiatives. Provide strategic oversight of media strategy and relations. corporate (product, business, leadership) announcements and communications. Developing internal processes to enhance coordination and alignment of communications activities.

Accomplishments: • Launched and re-launched several businesses under the mother company – Unionaire, FUSE Electronics, Phi Exclusive Living, Satchi elevators & escalators, Mikel Coffee and First Technology. • Managing an in-house creative team for group marketing thus delivering major financial savings. • Established and managing the female section of the holding group Unionaire – home appliances, kitchen equipment, air conditioners and coolers • Managed launch of Unionaire in Saudi Arabia, negotiating with the principal in Egypt for brand positioning and development of key messages. • Led the in-house development of below-the line (BTL) activities for the brand as well as for in-showroom promotions. • Negotiated and secured a 3-year exclusive sponsor ship deal with Al-Ittihad Football Club, Jeddah and leverage it for building the Unionaire brand. • Establish and build the relationship with souq.com and to became one of the pioneers in big home appliances on sauq.com and able to generate around 2 million sales on souq.com FUSE Stores – electronics retailing • Managed development of brand identity for FUSE for creating and sustaining strong brand awareness and recall • Led the development of the e-commerce platform • Coordinated the development of all signage, BTL program, managed the social media, e-communication and led the opening of the FUSE 2 stores Phi – exclusive living solutions from renowned global brands • Led the launch of Phi in KSA, including development of brand identity key messages, website and social media presence. • Organized and managed the launch event with an influencer securing attendance of high end potential customers at the event. • Planned and managed execution of sponsorship event for Phi.

Accomplishments: (continued) Mikel Coffee – Greek coffeehouse chain • Established relationship with the Greek franchisor, acted as the project manager reporting to the owner, opened the first café and dealt with on-the-ground and digital marketing and planned and executed the opening of the café, securing the attendance of over 100 unpaid influencers and reaching the target of conversation planned. First Technology – an electronic retail chain of 17 hyper and 47 wholesale stores across Saudi Arabia • Member of the strategy team for acquisition of First Technology by Al Fouad Group, transition and merger of the companies and revamping of company brand and customer experience. Key Responsibilities: Marketing Management • Manage all aspects of marketing related to 8 companies of the group in various business verticals supporting achievement of overall business objectives of the group. • Develop and implement required systems, processes, policies and procedures for establishment and management of the group’s marketing department. • Formulate overall and company-wise annual marketing plans, calendars and budgets and supervise efficient execution to deliver predefined outcomes. • Lead the planning and execution of a range of marketing activities including ATL and BTL as well as finalization of exclusive sponsorship deals. • Manage an in-house creative team for design of all marketing collaterals required for various brands and business units. • Build and sustain productive relations with all stakeholders including suppliers, agencies and production houses to ensure smooth execution of all marketing plans. • Conduct regular reviews of performance of ongoing marketing programs and campaigns, measure effectiveness and implement appropriate improvement plans. Customer Service • Serving as acting head of customer service for Fuse and Unionaire business units for the last 1 year, managing a team of 1 supervisor and 3 call center agents.

Key Responsibilities: • Worked as neurology patient educator dealing with children and adults by assisting with their chronic neology diseases patients in understanding and learn to cope with their condition • Established and ran the patient education clinic in the neurology department catering to 30 outpatients and 20 inpatients per week; conducted Epilepsy Day for children, obtained sponsorships from Rabea and Safi, invited speakers and managed the event. • Led several patient education clinics on pediatrics, asthma, breastfeeding, OB and diabetes; supported Dr. Ahmed Rummyan in research on epilepsy patients, distributing questionnaires, assisting patients in understanding and filling them and conducting assigned research. • Trained 6 interns on neurology patient education.