Hatem Hijazi

• Spearheaded a team of 28 employees, overseeing Project & Events Managers, Marketing Manager, Boutique Managers, Customer Care Supervisor, Admins, Florists, and other roles. • Achieved a 70% increase in revenue, reaching 24M SAR, improved the conversion rate by 12%, and reduced the bounce rate, originating from enhancing customer service, loyalty program, SMO, SMM, adding more categories and products, and finding new customers. • Proficient in overseeing profit and loss (P&L) responsibilities, with a strong focus on driving revenue growth, enhancing profitability, and implementing effective cost-control measures. Skilled in analyzing financial performance, identifying trends, and developing strategies to optimize operational efficiency. Achieving a significant 30% reduction in the cost of goods while enhancing product quality. • Initiated and executed the development and enhancement of the platform (Odoo ERP) and app, focusing on refining products, categories, and functions and promptly addressing bugs. • Supervised digital marketing strategies, ensuring optimal performance across social media channels, paid campaigns, email marketing, and Google Ads, and closely monitored Google Analytics to optimize conversion rates. • Acquiring partnerships with large corporates, banks, and hotels by introducing services, closing deals, and establishing mutually beneficial collaborations, like St. Regies, Riyad Bank, and CSM Sport & Entertainment.

• Directed a team of 30+ employees, achieving a 97% delivery success rate and increasing revenue by 30% through operational efficiency, 47M in total with an average 400 daily orders. • Formulated categories and refined website navigation, authenticated sellers, and ensured the inclusion of high-quality, value-added products, which increased conversion rates by 7, customer retention, and Basket size by 50%. • Supported merchants through the implementation of a seller management portal. Conducted thorough analyses and implemented improvement solutions. • Conducted random payment tests to guarantee an optimal customer experience. • Managed operations focused on a well-organized fleet and timely deliveries, achieving an impressive 97% success delivery rate following brand guidelines. • Established impactful B2B partnerships with major corporates such as Neom, AlRajhi Bank, KPMG, Tawuniya, MedGulf, and many more. • Introduced a cutting-edge feature, ‘Joi Express’ offering Quick-Commerce options for swift & efficient deliveries.

Trolley.ae is an online grocery store delivering in Dubai since 2012 and expanding in Saudi Arabia, with more than 10,000 store items. • Led business operations & a multi-functional team in the United Arab Emirates, focusing on achieving business goals through strategic planning and program implementation Mid Term Plan, Annual Plan, Budget, KPIs, and revisions. • Coordinated with programmers and data entry teams to customize the website, add new categories and items, and manage social media plans. • Initiated the opening of new merchants’ and suppliers’ accounts, adding value to expand the variety of products available to our consumers. • Directed exploring cost-effective marketing strategies and campaigns to acquire new customers and boost sales, continuously monitoring market competitors.

Top-performing retail management professional with 4+ years’ outstanding track record of success in diverse retail assignments. Client-focused, self-motivated and driven individual who has a proven record of exceeding sales targets and handling retail store operations effectively by employing presentation and negotiation skills. Strong interpersonal skills and solid ethical behavior aimed at managing both assets and employees. • Swimmingly opening new retail stores called “Nuvola” in several KSA Malls, Nuvola is a new unique Parafarma category in KSA with a remarkable Italian concept. The stores have Skincare, Hair care, Perfumes, Cosmetics, Beauty devices, Medical devices, and Personal care products. • Felicitously achieving the target and the company goals by providing the best and varied brands in the stores and gaining new consumers from other competitors by marketing strategies and promotions. • Managing 45 Employees, 9 Direct and the remaining are indirect, based on motivation and teamwork spirit with coordinating with Warehouse, Accountancy, Support Services, and the GM as well. • Designed floor plan to maximize merchandising strategies by organizing displays and by modeling aesthetic values for staff and trainees.

• Led a team of 80 employees comprising Sales Executives, Sales Supervisors, and Sales Promoters. With a revenue of 38M SAR. • Executed marketing strategies for new and existing customers, addressing product line requirements, forecasting, sales promotion programs, and achieved a consistent 9% increase in market share. • Developed comprehensive 5-year business plans for company branches, emphasizing extensive market studies, analysis of company resources, and strategic and tactical planning. • Enhanced business profitability by focusing on retail, resulting a 15% margin increase.