Hassan Yaghi MBA

•Spearheaded the expansion of O100 by opening three strategically located boutiques, doubling as fulfillment centers, to enhance regional presence and e-commerce efficiency. •Successfully launched O-100.com, complete with a comprehensive digital roadmap encompassing new functionalities and future upgrades. •Drove e-commerce sales to account for 15% of total business revenue in the first year. •Enhanced profitability by increasing average margins by 6% through strategic initiatives. •Transformed two exclusive retail contracts into lucrative regional distribution agreements, amplifying market influence. •Overhauled the HR structure to align with corporate and cultural visions, introducing a new HR handbook and induction program. •Instituted various business policies (Petty Cash, Travel, Stock Management, Authority Grids, SLAs) to streamline operations. •Integrated a new HR system to enhance employee experience and streamline service delivery. •Revolutionized shipping logistics with a 'ship direct to country' strategy, significantly reducing costs via new partnerships. •Set up a state-of-the-art warehousing facility to support brick-and-mortar, digital, and distribution channels. •Implemented WMS and IMS across the business. •Acquired and branded an O100 fleet, enhancing delivery capabilities and customer satisfaction. •Drove consecutive business growth in 2021, 2022, and 2023, demonstrating consistent leadership effectiveness. •Implemented 'buy now, pay later' options, accessible both online and offline, enhancing customer purchasing flexibility. •Established comprehensive Standard Operating Procedures (SOPs) across all business units, ensuring uniform excellence in operations. •Introduced a Key Financial Reporting (KFR) system for more precise and transparent financial reporting. •Expanded the distribution business to over 5 million SAR in the first year, marking a significant milestone in business growth.

• Championed the development, succession planning, and recruitment strategies for over 200 employees, fostering a high-performance organizational culture. • Expertly managed inventory, overseeing 1.5 million units encompassing full price, markdown, and terminal stock, ensuring optimal stock levels and distribution. • Orchestrated the planning and management of over 15 store openings and closures across KSA, aligning with strategic business goals and market demands. • Pioneered the launch of the online e-commerce and WhatsApp delivery channels, significantly expanding the company's sales avenues and customer reach. • Oversaw sales and margin forecasts on a weekly, monthly, quarterly, and yearly basis, demonstrating strong P&L accountability and financial acumen. • Designed and executed compelling promotional campaigns, successfully stimulating sales and clearance while protecting margins and complying with local regulations. • Led an area of operations generating over USD 10,000,000 in turnover, reflecting exceptional leadership and business management capabilities.

• Devised and executed an annual brand training strategy and budget, focusing on efficiency and effectiveness to meet or exceed target objectives. • Fostered cross-functional relationships with corporate resources to enhance team competencies and achieve training goals, demonstrating strong collaborative skills. • Oversaw the development, production, and implementation of comprehensive brand training materials, ensuring consistent brand awareness and engagement. • Directed the Saudization training plan across three provinces, including regular training topic updates and managing an online induction program. • Played a pivotal role in supervising the successful execution of the Saudization training plan, contributing to significant organizational transformation. Selected Contributions: • Significantly increased employee retention through a 12-week brand induction program, aiding in the rapid development and integration of new recruits. • Spearheaded the nationalization project, successfully transitioning over 500 expat staff positions to national staff by developing and implementing effective training programs for knowledge transfer. • Pioneered the development and implementation of an online learning management system across nine markets, enhancing access to online programs, workshops, courses, and facilitating efficient training needs analysis and communication.

Key Responsibilities: • Sales Strategy and Growth: Established sales objectives and devised and implemented business initiatives for the MENA region. Developed robust sales plans to maximize profits through in-depth market research and competitor analysis. • Commercial Activity: Pioneered the foundation of commercial activities across the company, optimizing service delivery against defined KPIs. Cultivated strong relationships with interior design firms and renowned hotel chains to expand business reach. • Leadership: Provided leadership expertise for the initiation of the hospitality function with a focus on GCC-based projects. Selected Contributions: • Strategic Negotiations: Successfully conducted contract negotiations to acquire key service providers and initiated logistics operations to meet stock needs, enhancing the overall business proposition. • Market Expansion: Spearheaded the establishment of the first retail showroom in Riyadh, expanding the company's presence in the region. • Efficiency Optimization: Implemented an inventory and financial reporting system, resulting in improved sales efficiency and better decision-making. • Market Awareness: Improved commercial awareness by actively participating in over 15 industry events and expos, successfully launching the brand in new markets.

•Translated brand elements into effective go-to-market strategies, established performance specifications, and developed price parameters for ten of the world's most luxurious watch brands. •Fostered strong industry relations with major vendors and international suppliers, ensuring timely product availability and competitive pricing. •Organized and conducted staff training sessions to enhance product knowledge and customer service skills, resulting in improved customer satisfaction. •Controlled order management systems to streamline inventory processes, minimize stockouts, and optimize stock levels. •Administered all aspects related to financial reporting and budgeting, ensuring cost-effective marketing campaigns and efficient allocation of resources. Selected Contributions: •Oversaw the successful opening of four stores across two cities within eight months, strategically expanding the brand's footprint and market reach. •Developed and executed promotional activities to clear old stock, effectively managing inventory turnover and creating space for new collections. • Implemented marketing initiatives that resulted in increased foot traffic and sales conversion rates, contributing to overall revenue growth.