Hassan El Kamah

Commercial Director @ Confederation Africaine de Football (CAF)

About

As Commercial Director at the Confederation Africaine de Football (CAF) since January 2023, I lead the commercial department, focusing on TV and broadcasting, partnerships, marketing services, and sponsorship. My work emphasizes optimizing commercial opportunities and delivering impactful branding and sponsorship services. With extensive experience spanning more than a decade in sports management, event management, and sponsorship, I have contributed to high-profile properties such as Riyadh Season, the Spanish Super Cup, and the Saudi Women Football League. My mission is to empower organizations in the sports and entertainment sectors by maximizing ROI and creating value-driven partnerships.

Country

Egypt

City

Cairo

Industry

Sports

Skill

Sports Management, Event Management, Sponsorship, Public Relations, Market Research, Business Management, International Business, Social Networking, Social Media, Product Marketing, Marketing Management, Operations Management, Sports Marketing, Sales, Marketing, Management, Advertising, Business Development, Soccer, Sports

Experience

Commercial Director

Confederation Africaine de Football (CAF)

2023-1 - Present · 3 yrs 9 mos

Cairo, Egypt

Commercial department oversees: - TV & Broadcasting - Partnerships - Marketing Services & Branding - Sponsorship Services

Commercial Assets Director

Sela | صلة

2016-9 - 2023-1 · 6 yrs 5 mos

Jeddah, Makkah, Saudi Arabia

- Identify commercial assets and manage properties’ inventories. - Tailor sponsorship packages based on potential client's objectives and goals. - Oversee commercial & sponsorship strategies to maximize ROI & ROO. - Overlook all properties/events’ branding and IP rights approvals. - Monitor clients’ sponsorship pre & post events reports. Properties worked on; - Riyadh Season (General Entertainment Authority of Saudi Arabia) - Spanish Super Cup (Ministry of Sports & RFEF) - Italian Super Cup (Ministry of Sports & SerieA) - Arab Championship (Arab Football Federation) - Saudi Women Football League (SAFF) - Saudi Jockey Club / Saudi Cup 2022 - Saudi Schools Tournament (ministry of sports & ministry of education) - Jeddah Season (GEA) - Superclasico (Argentina vs Brazil in Saudi Arabia)

Team Services

2018 FIFA World Cup Russia™ Local Organizing Committee

2018-6 - 2018-7 · 2 mos

Moscow, Russian Federation

Founder and CEO

Sport Master Egypt

2015-3 - 2016-6 · 1 yr 4 mos

Sport Management Company

Account Manager

CSM Sport & Entertainment

2013-3 - 2014-8 · 1 yr 6 mos

- Worked on the account of Alianza De Futbol, the biggest Hispanic amateur scouting program in USA. - Monitored sponsors' rights implementation in various cities within the tour. - Helped in securing potential venues, hospitality, staffing and branding. - Negotiated group rates and and rentals for all team travels matters.

Hospitality Management Team

2014 FIFA World Cup Organising Committee Brazil

2014-5 - 2014-7 · 3 mos

Rio de Janeiro Area, Brazil

Game Day Marketing Operations

San Jose Earthquakes Soccer

2012-3 - 2014-1 · 1 yr 11 mos

Santa Clara, California, United States

Accommodation Committee Member

Handball Clubs World Cup 2007

2006-12 - 2007-8 · 9 mos

Cairo, Egypt

Education

University of San Francisco

Sport Management

2010 - 2012 · 2 yrs

FIFA Master - International MA in Management, Law and Humanities of Sport

International Master in Management, Law, and Humanities of Sport

2014 - 2015 · 1 yr

The prestigious degree FIFA Master is organized administratively by CIES, endorsed by FIFA and taught by the three partner universities: 1- De Montfort University, Leicester, UK 2- SDA Bocconi University, Milan, Italy 3- University of Neuchatel, Switzerland

University of Oxford

Oxford Executive Leadership Programme

2020 - 2020

The American University in Cairo

Economics

2004 - 2010 · 6 yrs

American University

Economics and Business Administration

2007 - 2008 · 1 yr

St. Thomas University

Sports Administration

2025-8 - Present · 1 yr 2 mos

Doctoral research focused on sports development and governance reforms in emerging sports markets. Studying revenue optimization strategies to build financially sustainable sports organizations and leagues. Examining how improved governance, commercial models, and athlete development can strengthen the sports industry and contribute to broader economic growth.