HASSAN ALAAS

Increased AMD GPU (PC Hardware Components) market share to 40% in MENA up from 5% within 3 years. • Improved AMD Shelves visibility into Egypt, Algeria, Iraq and South Africa. Maintained partners’ share of wallet at 40%. • Responsible for the development and implementation of sales strategy, worked alongside senior managers to improve the company operational strategy and managed change effectively increasing profitability. Interpreted sales statistics to enabled adequate forward planning for new sale projects • Reported on critical success factors, key performance indicators, drove service improvement plans and continual service improvement activity. Monitored performance, extrapolated and disseminated weekly and monthly statistical figures

• Key account manager for high end clients and responsible for a team of 4 account managers and 2 product mangers. Reviewed all company processes and initiated companywide changes designed to decrease overheads, increase turnover and to meet company KPIs • Reviewed all strategies and systems, successful implemented of MI systems and designed the team’s services and processes, used process improvement techniques to encompass all channels; customers, staff and core activities. • Drove consistency, standardisation and best practice across all entities which resulted in an increase of revenue by 200%, market share by 35% and maintained GP above 5% • Managed all changes through their lifecycle from the initial planning stage through to completion of the change request; analysed post implementation reviews and identified areas of improvement for future implementations • Improved internal communications to strengthen an engagement model to share best practice and specialist knowledge from sales teams delivering services in all areas of the business. Created a blue print environment across the board • Increased number of active accounts within the business unit to 150 active clients within KSA, UAE, Gulf region, Jordan and Egypt • Won "Best Distribution Award (Intel)" for the year of 2006 - Saudi

Development of Topographic computer based solution (GEO) using Visual basic as programming language. Development of Map info interface solution, using Object interface language (Used by Ministry of housing and Utilities in Syria).