
hasmig samurkashian
redwood city, california
About
Strategic global product marketing leader driving Google Cloud’s SAP efforts. Known for working closely with enterprise customers and across internal departments, to help define high-margin technology solutions that outperform expectations. Alliance-builder with background spanning multiple business units and product categories for two global technology corporations. MBA in marketing, with a double major in engineering and mathematics; early product engineering background. STRENGTHS – Program Management, Product Management, Solution Management Enterprise Customers, F100-F1000 Companies, Alliance Management Product Marketing, Competitive Intelligence, Marketing Research Sales / Channel Enablement, Sales Engineering, Customer Insights & Analytics HIGHLIGHTS > Record of partnering with sales and product teams to outperform aggressive performance objectives and refine technology solutions > Experience working directly with global / Fortune 100-Fortune 1000 enterprise customers, building relationships that shape new and custom solutions based on their needs and business trends
united states
redwood city
information technology and services
go to market strategy, product marketing, strategy, business alliances, sales enablement, product management, marketing management, enterprise software, demand generation, management, cloud computing, partner management, cross functional team leadership, channel partners, outsourcing, saas, business planning, marketing, strategic partnerships, sales, multi channel marketing, hp products, channel, product lifecycle management, smb, program management, virtualization, business strategy, project management, storage, vmware, ecm, professional services, customer relationship management, competitive analysis
Experience

redwood city, california

partner product marketing, strategic partners

solutions marketing manager
opelin

product marketing manager and go-to-market strategist
hp
Promoted within 15 months to develop and lead execution of product marketing and GTM tactical roadmaps for mission-critical $XM Intel server business unit. Defined messaging, positioning, solutions definition, sales / channel enablement, collateral, web, social media, communications and launch activities for 2-3 product launches per year. Managed product marketing lifecycle through specification, launch, maturity and obsolescence for storage and IO products. > Led primary customer, prospect (non-HP customers) and partner research to assess potential market for future products; presented to Development and Sales departments for business targeting and priority setting > Managed worldwide customer visit tour of 30 Fortune 500 customers. Summarized and analyzed results that fed into roadmap, messaging and GTM plans > Team lead for 30-day project to launch Vertica Analytics solution appliance including 6 GTM deliverables (data sheets, solutions papers, training)

outbound marketing manager
opelin
* Managed global product marketing for $500M * application outsourcing business with principal focus on SAP. Served on EDS acquisition clean room team delivering daily updates on integration. Promoted within 2 years to manage worldwide product marketing for multiple service lines ($200M * including HP’s 1st web hosting service

channel marketing strategist
hp
* Led program team for worldwide reseller / SMB pipeline management process for HP Solution Partners Organization. * Helped develop process that generated multi-billion-dollar reseller pipeline report presented weekly to CEO * Set strategy for globalization of key processes and programs for HP’s channel partner business; resulting retirement of supporting rogue IT systems drove $500K+ in annual cost savings * Promoted from Product Marketing and Design Engineering areas * Early experience as Manufacturing Engineer for Xerox
Education
vanderbilt university
electrical engineering
golden gate university
marketing
hasmig samurkashian's Contact Information
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