Hasitha Kumarasinghe

Design and product development for all T departments, directly working with UK buying and design team to achieve the best innovative product ranges to the brand. Providing technical expertise to all lingerie developments during the concept sampling to bulk. Worked with the costing team to engineer product to the most cost-effective construction methods, lay plans and lace/embroidery placements. Overlooking Product developments, Sourcing, Print developments, problem-solving in manufacturing and, providing final sign-off on commercial approvals. when a new product is being developed provide real time support to commercial teams for query resolution on briefing sheets. Screen all samples to make sure aesthetical and technical details are matched as per given tech pack prior reach to buyer. “Third eye” in the region-review test samples/ mock-ups and share expertise thoughts with design and technical teams in UK for their review. Create periodic market intelligence reports & shop reports as per standard formats. Vendor partners management- Distribute trend packs to design teams and ensure supply base understands each statement. Brief seasonal trends, brand expectation to create impactful product proposals. Evaluate supplier skill levels towards different product categories and present same with end buyer. Identify new opportunities within supply base on innovations/embellishment/RM and feed back to UK team. Technical- Appraise practices to distinguish opportunities for higher efficiency and acceleration in delivery Guide factory technical team on best constructions methods to achieve better cost price without compromise aesthetic appearance of the sample. RM Sourcing Maintain own supplier base and effectful relationship to provide brand required RM’s in competitive price points. Initiate direct innovations/ developments through supplier base

Guide involve and work with junior designers of both lingerie and knit wear division to achieve the concept of “Design to Delivery”. Overlook Product developments, Sourcing, print developments, problem solving in manufacturing and providing final sign-off on new product developments and commercial approvals. Guide design team for Research/trend analysis, range building, sketching and sample developments. Present designs and concepts for leading brands according to their seasonal directions. Involving in marketing process with business analysis and penetrating new markets/ buyers to the company through design product presentations. Design and develop seasonal look books along with live model photoshoots to support marketing team. Attending all customer meeting /trade fairs (Interfiliere paris, Shanghai fair)/comshop for seasonal collections. Guide sourcing team on seasonal RM sourcing strategy. Coordinate Visual Merchandising and Marketing samples as required

Worked Design team involving with design and problem-solving process. Fully handled (Design and development) for Victoria’s secret “incredible” account along with New York design team. Pursue customer designs from concept to approval arraying with technical/ fabric & sample room Involved in fit sessions with technical team for both Bra and Knickers, to ensure comments are followed. Preparing concept presentation encompassing research, sketch, work with fabric team, sketch and swatch, design, technical sketch, sampling, board room arrangement & presentation. Managed and adhere to product development calendar. Directly work with PD managers to create annual budgets of the year.

Accountable for the superior execution of designs for above brands and categories. Responsible for technical cads/ RM ordering and involving in end to end sampling process. Engage the team in outlining fabrics, materials & embellishments for each specific product design