Hasan Sarwar

Founder & Chief Strategist @ Numu Consulting

About

I help founders and organisations grow through two lenses: strategy and story.After 20+ years building brands, scaling campaigns, and leading marketing across broadcast media, digital agencies, and social enterprises, I founded two companies to solve two different problems I kept seeing:Numu Consulting — for organisations whose marketing isn't working or is using questionable tactics and they don't know why or want to be more Ethical and use AI.Golpo Digital — for founders whose product is great but the world doesn't know it yet.One diagnoses. The other treats. Both refuse to compromise on ethics.NUMU CONSULTING — Ethical Growth Intelligencewww.wearenumu.comFor Muslim-led businesses, charities, and ethical SMEs trapped between aggressive marketing that works but feels wrong, and "ethical" approaches that don't move the needle.The Ethical Growth Intelligence Audit — a 10-department marketing diagnostic governed by Islamic principles (Sidq, Amanah, 'Adl)AI-Powered Digital Workforce — 16 specialised AI agents for strategy, content, funnels, pricing, email, and analytics, all governed by an Ethics GateFractional CMO & Retainer Services — ongoing growth strategy delivered with Islamic integrityGOLPO DIGITAL — Human-Led AI Storytelling Agencywww.golpo.digitalFor founders and scaling businesses who have something worth saying but can't articulate why it matters.Story Discovery — find the narrative your audience actually needs to hearStory Build — brand identity, website, and content architecture in 5-10 day sprintsStory Amplify — video content and campaigns that make people feel somethingStory Sustain — ongoing content retainer that keeps the story movingWHAT MAKES BOTH DIFFERENT:Every strategy, every piece of content, every campaign passes through an Ethics Gate before it reaches a client or an audience. We don't do manipulation. We don't do urgency tactics. We don't do hype. We build things that compound.MY BACKGROUND:20+ years across:Broadcast Media (TRT World, Eman Channel)Digital Agencies (Backlit, Brandificent, Be Memorable)Social Enterprises (Novojibon, Rahma London)Islamic Media (Merciful Servant, Eman Channel)AI & Automation (Perplexity Computer, Claude, Multi-Agent Systems)If your marketing is broken → NumuIf your story is missing → GolpoIf both → let's talk.www.wearenumu.com | www.golpo.digital

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Corporate Communications, Startups, E-Commerce, Brand Marketing, Creative Agencies, Interactive Creative Direction, AI-Driven Content, Advertising, Generative AI for Marketing, Multi Agent AI Systems, Generative AI for Sales, Strategic Communications, Event Marketing, Broadcast Production, Content Development, Educational Leadership, Operations Management, Education Strategy, Direct Marketing, B2B Marketing Strategy

Experience

Founder & Chief Strategist

Numu Consulting

2025-11 - Present · 11 mos

London Area, United Kingdom

Founded Numu Consulting to provide world-class growth marketing strategies under strict ethical governance—no manipulation, no hype, just results that compound. SERVICES: • The Numu Ethical Growth Intelligence Audit™ — Holistic 10-department marketing diagnostic • AI-Assisted Growth Strategy — Audits, offers, funnels, content, email, CRM, analytics • Fractional CMO & Retainer Services — Ongoing strategic leadership for charities, e-commerce, and SMEs CORE INNOVATION: Built a multi-agent AI intelligence system powered by: • World Class Marketing Knowledge • Islamic business ethics canon (Qur'an, Sunnah, Kitāb al-Kasb, classical scholarship) • 20+ years of my own frameworks, case studies, and constraints • Always-on Islamic Ethics Gate (Advisory + Block modes) TARGET CLIENTS: Islamic & Ethical charities, ethical e-commerce brands, Muslim founders & SMEs, Muslim-owned businesses (ethical and non-ethical) Every recommendation is grounded in both modern marketing science AND Islamic ethics. When conflicts arise, ethics wins—and we provide halal alternatives. VISION: Build the Ultimate Islamic-Governed Business & Growth Intelligence Engine—a system that thinks like the best marketers, operates like a top consultancy, and is governed by Islamic principles.

Creative Director

Golpo Digital

2026-2 - Present · 8 mos

Golpo Digital is a Human-Led AI Storytelling Agency. We find, build, and tell founder stories through AI-powered websites, brand architecture, and broadcast-quality video — delivered in days, not months. Recent projects: → Digital art gallery with spiritual journeys — concept to deployment in 10 days → 16-agent AI workforce for a solo marketing consultancy → Brand architecture for a 12-brand Islamic ecosystem (£665K–£860K Y1 target) Services: Story Discovery | Story Build | Story Amplify | Story Sustain 🌐 golpo.digital

Head Of Marketing & Communications

Novojibon - New Life Charity Trust

2022-2 - 2026-1 · 4 yrs

London, England, United Kingdom

Led comprehensive marketing and communications strategy for UK-registered charity supporting education, healthcare, and livelihood programs in Bangladesh. KEY ACHIEVEMENTS: 📊 REVENUE GROWTH: • Increased annual fundraising from £580K to £1m+ (50%+ growth in 3 years) • Built year-round engagement strategy, reducing Ramadan dependency from 85% to 62% • Launched monthly donor program: recurring donors (28% of total revenue) 📱 DIGITAL TRANSFORMATION: • Rebuilt Brand Positioning & Online Presence: Increased donation conversion rate from 1.2% to 3.8% • Grew social media following: Instagram 0K → 3K, Facebook 0K → 37K • Launched email list (0 → 1,200 engaged subscribers) with 32% avg open rate, 8% click rate 🎥 CONTENT & STORYTELLING: • Developed "Impact Storytelling Framework" — beneficiary-led narratives (dignity-preserving) • Produced 40+ video stories • Created annual impact report (transparent financials + program outcomes) 🤝 PARTNERSHIPS & EVENTS: • Secured partnerships with 8 Major Influencers Ramadan appeals (£140K raised) • Organized 3 fundraising dinners (350+ attendees, £40K raised) 🎯 STRATEGIC POSITIONING: • Repositioned charity messaging: "Education → Livelihood → Dignity" (clearer value proposition) • Developed donor segmentation strategy: First-time, Recurring, Major, Corporate 📈 METRICS (2022-2024): • Donor retention rate: 42% → 68% • Average donation value: £15 → £42 • Cost per acquisition: £38 → £12 • Yearly ROAS: 2.3x - 5x

Freelance Journalist

TRT World

2019-4 - 2021-12 · 2 yrs 9 mos

Dhaka

Covered current affairs, political developments, and social issues in Bangladesh for TRT World (Turkey's international news channel). KEY ACHIEVEMENTS: 📰 REPORTING & ANALYSIS: • Filed 10+ news reports on Bangladesh politics, Rohingya crisis, climate change, and economic developments • Live reporting during 2019 - 2021 (6+ broadcasts, international audience) 🎥 MULTIMEDIA PRODUCTION: • Produced video packages • Coordinated with Dhaka-based translators and production crew • Managed tight deadlines for breaking news (often 1-3 hour turnaround) 🌍 BEAT COVERAGE: • Rohingya refugee crisis • Climate change impact on coastal Bangladesh • Economic development 📊 IMPACT: • Stories syndicated to TRT World website, YouTube (2.8M subscribers), and broadcast • Contributed to TRT World's South Asia coverage expansion SKILLS DEVELOPED: • On-camera reporting & live broadcasting • Investigative journalism & source cultivation • Cross-cultural communication (Bengali/English) • Crisis reporting under tight deadlines

Marketing Business Development Manager

Remote Office

2020-5 - 2021-2 · 10 mos

SKILLS: • B2B sales & pitching • Contract negotiation • Client relationship management • Pricing strategy

Head of Sales & Partnerships

Merciful Servant Ltd

2017-11 - 2018-10 · 1 yr

Kuala Lumpur, Malaysia

• B2B sales & negotiation • Partnership development • Market expansion strategy

Head of Sales & Partnerships

ilmfeed

2017-12 - 2018-4 · 5 mos

London, United Kingdom

• B2B sales & negotiation • Sponsorhsip & Partnership development • Market expansion strategy

Head Of Marketing

Eman Channel

2016-10 - 2018-3 · 1 yr 6 mos

London, United Kingdom

Led marketing strategy for UK-based Islamic satellite TV channel offering free-to-air religious programming for Muslim audiences. KEY ACHIEVEMENTS: 📱 DIGITAL TRANSFORMATION: • Launched social media presence: Facebook (0 → 125K), Instagram (0 → 6K) • Implemented content repurposing strategy: 1 TV program → 5 digital assets (clips, quotes, blog posts) 🎯 PROGRAMMING PROMOTIONS: • Developed promotional strategy for 20+ programs (on-air promos, social media, email, PR) • Ramadan campaign: Special programming lineup promoted via multi-channel campaign • Event marketing: Light Upon Light/ NightofVocals/ Launched pioneering EidinExcel 📊 AUDIENCE DEVELOPMENT: • Developed viewer engagement program: Feedback surveys, program requests, community forum 🤝 PARTNERSHIPS: • Handled Charity Partnerships for Ramadan/Dhul Hijjah for Marketing and Other Production Related SKILLS: • Broadcast media marketing • Multi-channel campaign management • Audience development & engagement • Event marketing