Hasan Mustafa

Driving multi-cloud Salesforce transformations across industries. Lead a 10+ member Salesforce team delivering end-to-end solutions spanning Sales, Service, Commerce, and Agentforce. Oversee pre-sales, architecture, delivery, and mentorship through the internal Salesforce Academy program. Key Responsibilities: Architect scalable solutions integrating Salesforce with NetSuite, Dynamics 365, MuleSoft, and Data Cloud. Lead AI-driven innovation using Einstein, Agentforce, and Tableau for predictive insights and automation. Manage full-cycle delivery from discovery and estimation to go-live and optimization. Guide administrators and developers through certification, security, and DevOps best practices. Impact: Reduced project delivery timelines by 35% through automation and reusable frameworks. Enhanced client satisfaction with AI-powered agentic workflows and real-time dashboards. Scaled Salesforce practice across multiple regions and industries (Health, Finance, Manufacturing, AgTech, Retail). Established “Salesforce Academy Pakistan,” mentoring 200+ newcomers into the ecosystem. Vision: Empowering organizations to become Agentic Enterprises, Intelligent, data-driven, and human-centered, by bridging Salesforce, AI, and industry expertise to deliver measurable business outcomes. Tech Stack & Certifications: Salesforce (Sales, Service, Commerce, Data, Agentforce, Marketing, Experience, Revenue), Tableau, MuleSoft, Slack, AWS, Azure, CI/CD (Copado, GitHub Actions), 11x Certified | 30+ Superbadges | All Star Ranger | Application Architect | Agentblazer Legend 25/26 | 50+ Trailhead Academy Courses | Multiple PLC Courses with increased CSAT

Salesforce Academy - Pakistan is a free virtual learning platform for students, professionals, and career switchers. We offer live sessions, curated learning paths, mentorship, and community support to help you start or grow your Salesforce journey. Join us to upskill, connect, and become part of the growing Salesforce ecosystem.

Worked as a Technical Lead(PHP - Magento / Laravel) with a team that is responsible for day-to-day tasks. o Integrations with different Payment Gateways, Banks, etc. o Manage sprints and produce a quality product. o Manage the versioning of the code and perform code-review. o Involved in decision making of the product and finalizing upcoming feature sets. o Involved in planning, developing, integrating and deploying multiple platforms and management systems with the existing product. o Have been involved in POC's and have successfully made some live too. o Have been a major player w.r.t. the maintenance of the product. o Consistent with my development methodologies and ensuring the team follows the foot-steps. o Have been involved in developing the overall architecture of the project. o Delegate tasks within the team.

Worked on different technologies including: o Salesforce Commerce Cloud o Liferay o OracleATG o CraftCMS Also did research work & development for the POC's for different projects. o Lead the team through obstacles on a weekly basis SPRINT-wise. o Managed SCRUMS. o Worked with offshore teams(for Salesforce Commerce Cloud projects).

o Software development (yii, yii2, laravel, ruby on rails) o Implementation of Oauth 2.0 on different applications o Configuration management o Code optimization / Code inspection o SVN repository manager o Team lead o Client coordination (on-site) o Security (network, host and application, PCI-DSS compliant) o Follow the OWASP and CWE standards o Decision making (on behalf of the team) o Organize and take part in events/extra-curricular activites

o Software development (Zend, wordpress, Google Maps API, Yii) o Worked on PhoneGap and Angular with different team members o Client coordination (on-site)

o Facebook application development using facebookAPI, javascript and Jquery

Trailhead All Star Ranger Agentblazer Legend 25/26 Community User Group Leader Community Speaker Member of Community Group Leaders Advisory Board Member of Commerce Advisory Board Salesforce Agentforce Partner Salesforce Consulting Partner Salesforce MSP Partner Salesforce ISV Partner

SAP - PS Fundamentals of Project Management Financial Management for Projects Project Human Resource Management Innovation Technology and Management Project Time and Schedule Management Project Quality Management Project Cost Management Project in Primevera Project Monitoring and Controlling

Was an effective member of the swimming team. Was a part of the organizing committee that arranged events. Graduated with majors in Software Engineering.