Has Alexandra, M.C.M.

My commercial portfolio includes: fashion, beauty, interiors, wellness, fitness. / @hasalexandra_

I launched @demaisstudio with the intention that my photographs bring an ethereal, existential, and healing energy into your space through fine art photography prints and luxuriously crafted notecards.

Helped creatives & entrepreneurs digitally brand themselves & showcase their work via Squarespace. Also offered content curation & copywriting services. | portfolio: hasalexandra.com/web-design

THE GLAM APP (2018 - 2019) | beauty app by Joey Maalouf and Paris Hilton - Managed all social media channels @theglamapp. Organically grew engaged Instagram audience +13K. - Consulted on website/app re-design and copywriting. - Produced video campaigns. Shot bts. Designed graphics. - Built marketing campaigns to support launches and promotions via social media, paid advertising and email marketing. QUO ACTIVE (2019) | activewear startup - Re-branded digital presence post launch. Re-launched social media channels. Collaborated with e-commerce consultant to re-design website incorporating better UX and marketing practices. Updated copywriting site-wide. Built and launched new blog. - Created campaign highlighting dancers; handled all aspects from concept to launch including creative direction, production, photography/videography/editing, graphic design, copywriting, and digital marketing strategy. - Led DTC & B2B brand communication strategy. Managed web, social media and email marketing. Worked with retailers, media and industry partners to increase brand exposure. SPINELLI KILCOLLIN (2018) | luxury jewelry brand - Created visuals and wrote copy for all digital channels. - Managed social media, community engagement, email marketing, and blog. - Collaborated with sales, web, and public relations teams to align overall communication strategy. LOS ANGELES ALE WORKS (2017) | brewery - Collaborated with team to support launch by conceptualizing digital marketing communications plan and local outreach strategy. MARIELLA ANGELA (2016) | oil painter - Produced debut pop-up art show. CARO MARKETING (2015) | marketing/PR agency - Re-designed website, press kit and social media strategy in order to increase brand awareness and highlight clients, influencer partnerships and editorial placements. - Shot, styled, pitched, wrote and published editorial content for clients. - Co-produced pre-Coachella media event.

- Copywriting for marketing clients (2015 - 2019) - THE ZOE REPORT (2016 - 2018) | Contributing Editor (fashion, beauty, lifestyle) - LOVE+MADE (2014 - 2015) | Writer of "Love+Made Babe of the Week" a collaboration blog series featuring career interviews with influential women within the creative industry.

- Shot editorial, runway, product, social, and event coverage for all three verticals (Rachel Zoe Collection, The Zoe Report, and Box of Style) - Created digital marketing campaigns to increase e-commerce sales and brand awareness via web, email, social media, paid media, marketplaces, and affiliates. Wrote copy and helped produce visuals for marketing assets. - Analyzed consumer data and behavior across all owned and operated digital channels to develop effective content strategy. - Collaborated with sister companies, The Zoe Report & TZR Box of Style, to grow cross-domain traffic and create opportunities to direct customers through the company sales funnel. - Worked closely with various cross-functional teams including merchandising, product development, video/photo production, event production, public relations, influencer marketing, and web development to support launches and promotions.

- Shot and produced photo/video content. Managed art direction of all web design, print advertising, packaging, and sales/marketing assets. - Created digital marketing communications strategy via web, social media, influencer partnerships and public relations campaigns. Successfully increased sales and brand awareness for both DTC e-commerce sites along with multiple B2B retail partners (including Sephora & Ulta) for both brands. - Co-produced a $50K beauty industry event; scouted/managed talent, secured sponsorships/vendors, organized fashion show segment, and created marketing campaigns to drive brand awareness and ticket sales through print, web, and social media. - Conducted consumer panels, collected market research, and analyzed data for new product lines.

- Consistently met and exceeded sales goals by implementing innovative, informative and personalized marketing strategies to prospect new students. - Provided exceptional customer service to help guide current students and their families to academic success.

- Created engaging marketing content and managed public relations for all in-store events & initiatives to increase sales, press partnerships and brand awareness. - Wrote blog content and shot photo coverage of high-profile guests during weekly in-store taping of the Soul Assassins Radio Show on SiriusXM's Shade45.

- Assisted photographer, stylist, set designer and social media team during all photoshoots. - Collected and analyzed marketing and press materials to support seasonal launches and special projects by Shepard Fairey.

- Consistently exceeded sales goals while delivering excellent customer service during high volumes of store traffic. - Assisted store managers with visual merchandising and inventory management.

with emphasis on marketing, branding, and business communication