Joseph Hartmann

Led a cross-functional team consisting of in-house web and design staff and external development vendors to strategize, plan, and execute multichannel digital campaigns. Produced regular analytical reports on a monthly, quarterly, and campaign-end basis, offering insights to multiple departments for identifying successful strategies and refining future campaigns. Oversaw the development and upkeep of the programmatic, education, and advocacy sections of the ASPCA.org website, providing crucial digital support across various departments. Utilized in-depth analysis of digital trends and industry benchmarks to conceptualize and launch compelling campaigns aimed at driving member engagement, capturing leads, and securing donations for the ASPCA. Fostered strong relationships with pivotal digital agencies, leveraging their expertise to inspire innovative concepts for annual campaigns and special initiatives.

Trained team members on use of Drupal CMS and Convio/Luminate CRM Designed wireframes, mockups, and user interface elements Developed and executed usability testing plans Worked with internal stakeholders to prioritize web projects, set expectations, and understand requirements from planning to execution Analyzed website metrics and key performance indicators to constantly test and refine web products and features, and provided project status updates on a weekly basis

Created website mock-ups and wireframes; built and coded webpages in Drupal CMS Designed marketing materials including logos, brochures, flyers and packaging Implemented company branding and identity across internal and external digital material Managed day-to-day, mid- and long-term website projects Optimized digital products through analyzing data