Michael Hartridge

Driving Cosmo social media and strategic brand presence across Instagram, TikTok, YouTube, Facebook and Linkedin by leading content strategy, production, and performance optimization. I manage a creative team, oversee end-to-end content creation, lead and direct video production content, and collaborate with creators to ensure all campaigns align with brand positioning and long-term business objectives. On camera brand ambassador, focused on strengthening brand identity, growing visibility, and turning audience engagement into measurable impact across the industry.

* Work closely with the Amazon team to coordinate product listings, promotions, and inventory management on the Amazon Seller Central platform. * Monitor and optimize Amazon sales performance, identifying opportunities for growth and improvements. * Coordinate marketing initiatives and campaigns on Amazon and ETSY to drive sales and brand visibility. * Manage and maintain the website, including updating product information, managing stock levels (out of stock/in stock), and ensuring a seamless user experience. * Collaborate with web developers and designers to implement website improvements and enhancements. * Build and nurture relationships with wholesale partners, negotiating contracts, pricing, and terms to maximize business opportunities. * Monitor wholesale accounts, track sales performance, and address any issues or concerns proactively. * Input and manage purchase orders accurately and timely, coordinating with suppliers and internal teams to ensure timely delivery and inventory availability. * Monitor PO status, track shipments, and address any discrepancies or delays promptly. * Lead and supervise day to day CX service operations, ensuring high-quality customer interactions and satisfaction * Develop and implement strategies to enhance CX service efficiency and effectiveness. * Collaborate with the CS team to address customer inquiries, complaints, and feedback promptly and professionally. * Contribute to the development and execution of business strategies, including market research, competitor analysis, and identifying growth opportunities. * Collaborate with the leadership team to plan and implement initiatives aimed at expanding the brand market presence and revenue streams. * Manage inventory levels, forecasting demand, and optimizing stock levels to meet customer demand while minimizing carrying costs and stockout. * Implement inventory management best practices, including SKU rationalization, inventory turnover optimization and accuracy checks.

* Executive partner to the Chief Brand Officer / Co-Founder — owned day-to-day production operations for the Brand team. * Drove end-to-end product collaborations, guiding concepts through sampling, approvals, and full-scale manufacturing. * Created and maintained all production documentation (POs, BOMs, SOWs, PDPs) to ensure on-time, on-budget launches. * Managed sourcing, vendor negotiations, and inventory costs, communicating seamlessly with global suppliers and key clients. * Aligned marketing, operations, sales, and finance on timelines, budgets, and go-to-market plans. * Translated creative briefs into clear requirements and realistic production schedules, keeping multiple projects on track. * Optimized inventory control, reducing carrying costs while meeting demand. * Consistently beat sales quotas by identifying growth opportunities and partnering with cross-functional teams. * Reported weekly on sales, revenue, and expenses to executive leadership for data-driven decisions. * Scouted new business and partnership opportunities through continuous market research.

* Serve as the primary client liaison for both international distributors and domestic accounts, driving revenue growth and long-term partnerships. * Direct end-to-end distribution operations—product tracking, content management, and on-time delivery—ensuring seamless movement of goods from factory to warehouse. * Manage logistics & supply chain processes (transportation, inventory control, warehousing), delivering real-time status updates to stakeholders for full supply-chain visibility. * Build and mentor cross-functional teams, setting productivity and quality KPIs and consistently surpassing performance targets. * Develop data-driven demand forecasts and go-to-market plans for Japan, South Korea, Australia, and Chile, aligning inventory with regional sales cycles. * Nurture key client relationships, identify growth opportunities, and align solutions with strategic business objectives. * Review and approve all marketing and sales initiatives, safeguarding brand consistency and market alignment. * Demonstrate high emotional intelligence, collaborating effectively with culturally diverse teams across time zones.

* Managed lien portfolios for the 15 highest-volume personal-injury attorneys in Orange County and Los Angeles, safeguarding their clients’ medical funding. * Delivered 80+ daily case-status updates and proactively followed up on lien progress, ensuring timely settlement milestones. * Secured new lien agreements from attorneys and patients, and verified all incoming A/R documentation for accuracy and completeness. * Held daily negotiations with physicians, PAs, and hospital directors to purchase or refinance medical liens, closing deals from several hundred to seven-figure amounts. * Represented the company in depositions, presenting lien status and supporting evidence before judges and opposing counsel. * Reviewed patient medical records to authorize treatment funding and matched attorneys with appropriate healthcare providers for specialized care.

I created various Android applications and UI/UX for Android OS development.