Harshvardhan Singh ( Dr. h.c.)

Cariva is a venture I built from the ground up — from brand ideation and market validation to launch and execution. I led every stage of its development, shaping Cariva into a trusted, tech-enabled platform for used car sales in the UAE. Now, I head the business with full ownership of strategy, operations, and growth. Key responsibilities: 1) Spearheading overall business strategy, P&L, and expansion plans 2) Leading digital transformation across sourcing, customer experience, and post-sales 3) Managing end-to-end marketing strategy including Meta, Google, SEO, and performance campaigns 4) Establishing partnerships with banks, workshops, insurance firms, and logistics providers 5) Overseeing quality assurance in vehicle inspections, certification, and delivery 6) Building the operational framework and scaling a high-performance team Cariva’s mission is simple: to create a smarter, more transparent way to buy used cars in the UAE.

Managing Strategic Partnerships & Alliances and carving new ways to generate incremental Revenues for the company and at the same time acquiring new customer by theme based partnerships both at a Tactical and Strategic level. Responsible for working along with existing retail category managers to understand forecast and create offers for E-commerce business Responsible to drive B2B2C Sales. Identify the right partner, channels that can help achieve targets and bring incremental sales.

Partnership & Alliance • Continuously increased customer outreach by effectively engaging with customers of financial/non-financial partners • Identify potential avenues for increasing revenue by implementing innovative partnerships • To maintain and develop working relationships with existing partner organisations explore opportunities to bring new potential partners into the Livelihoods Programme • To carry out regular and robust monitoring of projects to ensure quality delivery of outputs and activities; ensure effective evaluation of these projects through visits and reports from partners • Documenting of vendor commercial processes and registration • Managing existing bank partners on their loyalty which includes ENBD Plus points, ADCB Touch points, Mashreq Loyalty program etc. • Managing and expanding in-house loyalty program DG Privilege and working with Airmiles on redemption platform • Managing the service Flexipay which is one of its kind that provides extended EPP to customer Marketing & Communication • Understanding the brands objective for undertaking BTL activities • Identifying marketing challenges and suggesting solutions through the route of theme based BTL plans • Create and manage project plans for various marketing and event activities • Vendor identification and vendor relationship management • Budgeting for campaigns, cost closures and supervision of ongoing activations • Reporting as per project norms and internal coordination for creative, content and operations team • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.. • Identify new marketing opportunities and create techniques for improving existing campaigns • Coordinate with all government organization such as DED in order to obtain all permits on time • Evaluating and Implementing new ideas to enhance customer experience in-store