Harshita Tarsariya

I've spent the last six years working closely with brands. Understanding what they stand for, how they show up across different touchpoints, and what it takes to make marketing actually work in the real world. Most recently at BOMBAYDC, I've been working at the intersection of brand and digital, getting a much closer look at how design, UX, and technology come together to shape the experience a brand creates online. It has added a new dimension to how I think about marketing and made me more attuned to the craft that sits behind the digital work brands put out. I had previledge to work with some of the renowned BFSI clients in India. At Landor (WPP), I got to work on rebranding and brand identity projects for One8 Sports, Meesho, DTDC, Mahindra Finance, and IHCL (Indian Hotels Company Limited), each very different from the other, which made the work genuinely interesting. A lot of it involved understanding how a brand's history, its customers, and its ambitions need to be reconciled into something coherent and consistent. Beyond the projects I managed directly, I was also involved in brand conversations with organisations across hospitality, infrastructure, and financial services, including The Leela, Brookfield Properties, Shree Cement, and Indriya Jewellery (Aditya Birla Group). It gave me a broad view of how differently companies approach their brands depending on the sector they operate in and the moment they find themselves at. At FCBKinnect (Omnicom), I worked on the day-to-day marketing of Oberoi and Trident Hotels and Too Yumm!. Running campaigns and creating content across paid media, social, and influencer, learning how to balance creative ambition with budget realities, and figuring out what genuinely moves the needle for a brand versus what just looks good on a report. Those years taught me to think about marketing from the brand's perspective, not just the channel's. I care about brands that have a real point of view, and I enjoy the work of bringing that point of view to life, whether that's through a campaign, a customer journey, or simply a more consistent presence. Currently based in Dubai and looking for an in-house brand or marketing role where I can do exactly that.