Harshita Srivastava

-Owning the offline brand marketing charter, shaping how the brand shows up across stores, launches, and on-ground touchpoints -Translating brand strategy into retail-led marketing ideas, using stores, formats, and experiences as primary brand-building channels -Leading store branding and in-store communication across cities, defining visual systems, messaging hierarchies, and launch playbooks -Driving ideation for offline campaigns and experiential activations, balancing brand storytelling with commercial objectives such as trials and footfall -Partnering closely with design, operations, growth, and external vendors to plan and deliver launch-ready offline executions -Contributing to the evolution of the brand and retail guidelines, ensuring consistency while adapting for new formats and locations -Playing a key role in new store and format launches, including India’s first tech-enabled “Hole in the Wall” concept -Collaborating with platform partners like Swiggy Dineout, and District on offline-integrated brand initiatives -Ensuring cohesion between offline, digital, and app communication, maintaining a unified brand narrative across touchpoints