Harshit Dhawan

- Manage a high-value ₹XXX Cr client portfolio within the Hardlines category (Home, Kitchen, Furniture). Architect full-funnel advertising strategies leveraging Amazon’s first-party data and AdTech stack to drive sustainable brand scaling. - Direct strategic engagement with CXOs and Ecommerce Heads of Tier-1 brands. Serve as a Lead Advertising Consultant to align Amazon’s product capabilities with brand-specific KPIs and long-term business objectives. - Design and execute scalable processes to position Amazon as a premier advertising destination, focused on increasing market share and maximizing advertiser impact (ROAS/Productivity). - Act as the Regional SME for Display, Video, and Amazon Marketing Cloud (AMC). Collaborate with GTM, Product, and Program teams to lead product rollouts, drive feature adoption, and facilitate feedback loops.

Worked across Middle mile operations at one of the largest reverse nodal points in Amazon's supply chain in India, driving programs to reduce defects across processes, optimizing process workflow and building mechanisms to drive continuous improvement, reducing defect rates by 34% over a 2 month span.

• Worked on driving service revenue growth through increased parts and lubricant oil sales and organizing special campaign activities • Identified and streamlined channel partner part management system by conducting ABC-FMS analysis and minimizing dead stock • Imparted training to channel partner’s manpower and organized customer satisfaction survey camps to analyse problem areas • Analysed and reported technical problems with product through field testing and analytical report to proactively address product issues