Harshini R

Sales and Marketing Management Trainee @ Tata Consumer Products

About

As an MBA student at IIM Tiruchirappalli, I am passionate about marketing and FMCG and eager to learn from the best in the industry. I have over two years of experience at Cognizant, where I handled multiple projects in incident management, client relations, and team management. I delivered high-quality solutions that met the needs and expectations of various stakeholders. I am also a certified digital marketer and meme creator with a flair for creating and engaging content that attracts and retains customers.

Country

India

City

Tamil Nadu

Industry

Consumer Services

Skill

Brand Communication, Strategy, data driven decision making, Team Leadership, Data-driven Decision Making, organic seo, youtube optimization, Data Analytics, Writing, Research Skills, Social Media Content Creation, Case Studies, Knowledge Acquisition, Sales, Sales and Marketing, Management, Consumer Products, Stakeholder Management, Social Media, Google Analytics

Experience

Sales and Marketing Management Trainee

Tata Consumer Products

2025-6 - Present · 1 yr 4 mos

Emerging leaders programme

Intern - SEO - Digital Marketing

MPOWER Financing

2024-4 - 2024-5 · 2 mos

Played a a central role on the Marketing team, improved SEO for the website and YouTube, optimising on-page, off-page, and Core Web Vitals. Identified and resolved on-page issues boosting site health and search rankings. Performed in-depth keyword research, Detected off-page SEO Issues, Increased Organic Traffic to the website and enhanced Site Health.

Marketing Executive

Greenhouse Pharmaceuticals Private Limited

2022-12 - 2023-6 · 7 mos

Software Engineer

Cognizant

2020-10 - 2022-11 · 2 yrs 2 mos

Led the support of 12 client-facing applications across the EMEA region, collaborating with cross-functional teams to resolve clients' issues and enhance client satisfaction, led a team of 4 juniors, guiding them in providing programming and application support and took end-to-end responsibility for service delivery, overseeing applications within an outcome-based model.

Marketing Executive

Greenhouse Pharmaceuticals Private Limited

2020-4 - 2020-10 · 7 mos

▪ Identified and Profiled 25+ target doctors and analysed competitor pricing to prioritise high-value accounts. ▪ Enhanced the visibility of products by developing and managing the Company’s digital product portfolio webpage. ▪ Scheduled and tracked visits for medical representatives to meet doctors and hospital procurement teams ▪ Maintained a master calendar of doctor availability, clinic hours, and preferred meeting times