Harshika T.

Building and scaling Duke & D’Or by • Owning end-to-end brand strategy, positioning, and campaign execution. • Driving full-funnel marketing across performance, email/CRM, influencer, and social media channels. • Managing paid campaigns, lifecycle marketing, and creator partnerships to drive growth and retention. • Leading the marketing & Design team, agencies, and cross-functional execution. • Organising and executing end-to-end shoots and offline brand experiences. • Building and scaling community and brand advocacy programs. • Establishing marketing systems and processes for consistent, measurable impact.

• Contributed to PE whitepapers, live projects, and GTM initiatives in cloud, data, AI, and SaaS for the US market. • Managed LinkedIn outreach campaigns and supported AWS APN content development. • Conducted website QA to enhance digital performance and user experience.

• Worked at Red Bull events to ensure an unforgettable brand experience. • Increased Red Bull reach on and off campus. • Built a loyal consumer base through creative marketing initiatives by focusing on the right Target Groups. • Established and maintained relations with the Opinion Leaders in the city.

• Supported brand activations, events, and influencer outreach across East India. • Contributed creative ideas and localized content for youth-focused campaigns. • Researched trends and youth culture to shape impactful marketing initiatives.

• Developed marketing strategies for Friska AI and NourIQ AI across SEO, outreach, and content for B2B & B2C. • Managed social media (LinkedIn, X, Reddit, Meta) and created multimedia content, including podcast ideas. • Conducted market research, keyword analysis, and executed campaigns to optimize reach and nurture leads in the US market.

• Built and led the Under 25 Club on campus, fostering a strong student community through initiatives and collaborations. • Managed social media marketing, curating reels and content while executing multiple creative projects to amplify the club’s digital presence.

• Led a marketing campaign for the Under 25 Campus CEO program in Kolkata, targeting students from various universities to apply and represent their colleges at the national level. • Generated leads from over 25+ colleges in the east zone, successfully boosting program registrations.

• Coordinate donation drives, fundraising campaigns, and social events. • Strengthen community outreach and social media presence. • Organize educational workshops to support underprivileged groups. • Participated in Culture Couture (July 22, 2023), promoting sustainability through fashion by showcasing an outfit made entirely of recyclable materials.

• Worked on Healthcare Analytics project by MedTourEasy. • Acquired deeper understanding of Business Intelligence, and Data Models. • Hands on experience of BigQuery, SQL and Tableau.

• Promoted AIESEC on and off campus, generating qualified leads. • Built and managed social media presence to drive engagement.

• Spearheaded strategic partnerships and conducted market research to drive AIESEC’s growth and community impact. • Supported strategic planning and decision-making to enhance organizational sustainability.

• Led marketing and awareness initiatives for AIESEC’s flagship event ‘Youth Speak Forum’. • Created and managed digital content to boost visibility and engagement. • Collaborated with teams on outreach campaigns, driving strong youth participation.