Harsh Bhardwaj

We make kids happy! Selling toys globally through offline and online channels. Visit https://battatco.com to know more!

• Key Account Manager for Indian marketplaces - Amazon and Flipkart (a Walmart group Company), managing B2B Outright business across Luggage and Fashion categories like Suitcases, Duffle bags, Backpacks, Ladies handbags and travel accessories across brands - VIP, Skybags, Aristocrat, Caprese • Joint Business Plan (JBP) engagement to drive business growth, plan budget & vendor support for pricing (via CCOGS) and marketing (AMS), forecast inventory needs to ensure product availability, thereby achieving budgeted primary and secondary sales while ensuring price competitiveness, successful promotions, brand visibility and growth • Liaise with internal marketing team to manage Amazon advertising strategy for execution and analysis of sponsored product & brand ads to drive RoAS and campaign efficiency; and to drive branding initiatives like A+ content & brand store • Develop & implement processes for warehouse operations and order management; merchandise control in terms of stock allocation, cataloging, photoshoots & timely replenishment • Market research analysis to identify pricing trends, VIP’s product grid comparison with the competition, new product introductions in the market across different categories; driving insights and identify opportunities to build new product lines and increase sales in relevant category-price points to increase ASP, thus also improving VIP market share • Manage stakeholders across Commercial, Brand and Supply Chain teams to ensure operational excellence, timely payments & reconciliation • Identify new opportunities and engage with prospective marketplaces for new business development

• Responsible for Growth, Annual Operating Plan & delivery of the P/L of Shaya from its inception, Shaya is silver jewellery brand of CaratLane • Merchandising Analytics and Assortment planning based on historical sales performance, category- price point gaps identification, market research insights on category, competition and customer trend • Monitoring funnel performance to optimize conversion & controlling merchandise visibility across paid/non-paid channels • Planning pricing, discounts & offers based on seasonality, inventory levels & competition to achieve top & bottom line with margin improvements • Managing and improving inventory efficiency. Ensuring stock availability by timely replenishment; reducing unproductive inventory; & controlling stock movement for events like photo-shoot, media house collaborations etc. • Sourcing & managing relations with vendors across the globe, conducting negotiations on MOQ , costing & lead time; and ensure all vendors operate in alignment with agreed orders, costing, quality and delivery timelines • Liaising with marketing team to plan and execute marketing activities to promote and get traffic on key products, price points, categories, curations & offers • Working with assisted sales team, handling customer’s queries/concerns and providing timely assistance. Gathering insights on customer’s shopping experience and taking measures to better merchandise quality and the shopping experience • Spearheaded launch of Shaya on marketplaces like Nykaa.com, Nykaa Fashion & responsible to drive business from there • Providing coaching and direction to merchandise & MIS teams, managing direct reportees and mentoring associates

VGL Group (Vaibhav Global Limited) is a multi-national e-retailer and manufacturer of jewelry and lifestyle products selling through its home shopping and e-commerce channels - Shop LC in the United States and TJC in the United Kingdom • Driving the Annual Operating Plan for Jewellery & Beauty categories for TJC e-commerce channel consistent with business strategy, annual targets & financial KPIs • Forecasting, placing stock replenishment orders based on merchandise performance; planning assortment of merchandise backed by data driven insights on market research and consumer buying patterns to ensure competitive product mix • Planning Open to Buy (OTB) & managing inventory by maintaining Weekly Sales and Stock Intake (WSSI) report; regularly tracking targets for key parameters like Stock cover, GM%, Ageing, Sell Through to ensure budget delivery • Planning calendar events & promotional campaigns by working along with Digital team & regularly providing insights & recaps on relative success of the events and campaigns • Sourcing & managing relations with buyers & vendors globally for fashion & real jewellery, and beauty brands • Developing & executing plans to feature right products on the website to improve shopping experience. Added videos & Frequently Bought Together features, resulted in improved customer experience & led to cross selling & better conversion • Launching products and brands to drive new business. Added new beauty brands (L’Oréal, Garnier, Biotique), resulting in 26.7% increase in new customers across beauty category within 2 months along with achieving planned sales & margins • Working from India, UK & China offices to support business & to explore new business prospects

• Devised data driven plans to acquire & retain prepaid customers by analysing data & voice services usage behaviour • Carried out market analysis & developed a roadmap to increase the adoption of Vodafone Choose Your Number (CYN) offer • Mentored a team of 62 customer service executives & initiated outbound-calling and tele-calling services to increase the awareness of CYN offer among retailers which resulted in a monthly increase of new customers by 21.2% through this offer • Developed and implemented a communication schedule for new customers with Age On Network (AON) less than 30 days • Segmented customers complaints based on products, ageing, demographics; evaluated its impact on churn and retention • Actioned on data insights on 1.05 MN customers that lead to an increase in Trailing one Month (T1M) customer retention from 87% to 91%, average revenue per user (ARPU) by 16% and drop in customer queries by 21.8% from Apr 2014 to May 2014

• Developed and successfully delivered the project on Graphic User Interface of Smart Ovens for Whirlpool, a $1.5M project, following agile methodology of software development. Team size: 9 • Proposed and implemented solutions on graphics design reduced design complexity and development time by 28%