Harshal Pol

• Generate leads globally to trade Forex (FX), Crypto products, Shares, Metals and other CFDs through performance marketing. • Develop and execute B2B/B2C cross-channel marketing campaigns in MENA, Europe, Asia and LATAM to drive new user acquisition. • Optimize campaigns to achieve the target KPIs. • Work with regional team to ensure local campaigns are executed and optimized • Drive strategy to grow existing SEM channels, as well as strategy for testing and growing new paid marketing channels. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative growth strategies. • Plan, execute, and measure experiments and conversion tests. • Collaborate with agencies and other vendor partners. • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. • Work with a team of digital marketing specialists to run paid advertising using Google Ads/Display/YouTube, social media channels such as Meta Ads, LinkedIn, Twitter, AdRoll, Taboola, Outbrain, and other Programmatic platforms.

• Managing a team and responsible for engaging in all facets of clients’ Search/Social media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. • Manage the day-to-day trafficking and execution of the campaigns, including - Campaign set-up and delivery across platforms (Google Ads, Facebook, and other DSPs) • Providing best practices recommendations to internal team for PPC specific website development and implementation • Creative A/B testing, performance & optimization of digital campaigns. • Identify and apply best advertising strategy to get most out of online marketing medium such Google, Social and Programmatic etc. • Prepare bi-weekly/monthly reports

• Working with clients, agencies, advertisers, publishers and Google account managers to manage and provide solutions based Campaigns. • Programmatic campaign strategy & performance improvement suggestions to client's campaign using various campaign strategies. • Set up & Optimize SEM/PPC campaigns of clients using Google Ads, Facebook & web analytics tools, conversion tracking and implement Re-marketing campaigns • Implementing campaigns and ensuring ongoing optimizations to reach campaign goals based on campaign performance data.

• Set up & Optimize SEM/PPC campaigns of clients using Google Ads, Facebook & web analytics tools, • Developing paid search, display strategies & day to day paid campaign management & optimization to achieve the expected results out of campaigns. • Handling of lead-based paid search, display & social campaigns and optimized towards fixed cost per acquisition. • Working exclusively with clients to strategic, up-sell and analyze ROI for PPC management offerings. • Providing best practices recommendations to internal team for PPC specific website development and implementation (Landing page optimization). • Creating & handling Google analytics account for clients and optimize campaigns based on analytics results. • Optimize campaigns using web analytics tools and conversion tracking and implement Re-marketing campaigns. • Implement the Re-marketing & dynamic re-marketing using Ads. • Creative ad campaign development and perform ad copy, keywords & landing page testing

Key Responsibilities: -> Lead a team of 10+ to consistently deliver on our client/ad revenue targets -> Identify and to work with all levels of SME’s and advertising agency decision makers and influencers for business opportunities -> Managing a team and Responsible for engaging in all facets of clients’ Search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. -> Working with superiors to develop initial process documentation, materials and Search Engine Marketing (SEM) collateral to present to clients -> Managing all aspects of paid search campaigns, such as generating ranking reports, conducting site audits and handling client concerns -> Working with the technical and sales team to address client concerns -> Develop/review campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals -> Developing performance metrics to provide recommendations and continually revise campaign strategy -> Supporting and developing team members to optimize their performance and contribution -> Train and develop the sales team by helping them to plan their day-to-day meetings, project revenues, service clients and updating them on various AdWords and Online Marketing Policies

-> Working on presentations and represent O3M’s business and value proposition to clients -> Evaluate client needs and thereby work with internal resources to develop appropriate solutions to retain and grow accounts -> Introducing Google AdWords to B2B businesses in India and educating clients to use AdWords effectively for their respective business advertisement requirements -> To Develop new clients for various digital advertising solutions offered by O3MDM -> Prospecting and lead generation -> Creating and sending proposals as per the requirement of the prospects -> Executive Presentation and Negotiations -> Signing up contracts with the clients -> Responsible for Client Servicing, Client Retention/Renewal/Up-sell/Cross-sell