Harsh Shah
Product Manager @ Meta
About
Equally comfortable leading ambiguous 0→1 initiatives as I am optimising mature products, with experience across the entire customer lifecycle: acquisition, engagement, and monetisation. I bring a deep understanding of consumer technology and the gig economy across global markets, including North America, Latin America, EMEA, and India.
United States
San Francisco Bay Area
Internet
Fire Eating
Experience
Product Manager
Meta
San Francisco Bay Area
Product Manager, Monetisation
Launched ability for SMBs to buy Status ads directly from within the native WA app. Defined overarching strategy for Business Profiles to help SMBs drive more transactions.
Product Manager, Video Engagement
Owned the active engagement experience around Reels. Redesigned the comment sheets and E2E Saving flow across the app, using relevant signals to inform content ranking on FB. Revamped the entire logged-out experience for Videos.
Product Manager, Growth Acquisition
San Francisco Bay Area
Responsible for growth of top of the funnel and user acquisition globally. Led launches of the following products: - Twitter previews enabling a richer cross-posting experience (Press: BBC, TechCrunch, Verge) - Profile Embeds allowing creators to grow their presence off-IG (Press: TechCrunch, Business Insider) - Control helping creators to prevent their IG content being embedded (Press: Mashable, PetaPixel)
Head of DiDi Pool
DiDi
Mexico City Area, Mexico
Led the DiDi Pool product line in México. Expanded user base and trip count 3x (whilst improving unit economics) through new city expansion, improved retention+churn prevention, and frequency increase. Managed growth, profitability, and user experience of the product. DiDi is the world’s largest ride-sharing platform by trip count.
Consultant, Technology Strategy
PwC
Greater New York City Area
Projects include: - Optimising the quality reporting and analytics on key operational metrics for an ISP - Overhauling the entire billing system of a major cable company as part of a CX transformation - Conducting a systems readiness assessment for a pre-IPO biotech start-up
Education
The University of North Carolina at Chapel Hill
Economics
Dean's List 2012-16 Majors: Economics and Philosophy
Chinmaya International Residential School
Economics
Harsh Shah's Contact Information
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