Harry Misselbrook

Senior Area Manager - Southeast Asia @ Fisher & Paykel Healthcare

About

I lead commercial performance and P&L delivery across Southeast Asia, covering respiratory therapy markets across Southeast Asia, including Singapore, Malaysia and Vietnam.I operate across both direct and distributor-led models, working closely with in-market teams to align strategy, execution and growth across very different healthcare systems.While my core focus is sales leadership, I play an active role in the broader running of the business — across supply chain, regulatory, logistics, finance and people — which gives me a clear view of what actually drives performance.Previously, I built and scaled a GI consumables business in the US, giving me experience across both mature and high-growth healthcare marketsMy focus is simple: align teams on what matters, execute consistently, and deliver repeatable growth.

Country

City

New Zealand

Industry

Medical Device

Skill

P&L Management, Commercial Strategy, Multi-Country Leadership, Distributor Management, Go-to-Market Strategy, Market Development, Sales & Marketing Leadership, Medical Devices, Business Planning, Budgeting & Forecasting, Market Access, Business Analysis, Financial Analysis, Negotiation, Change Management

Experience

Senior Area Manager - Southeast Asia

Fisher & Paykel Healthcare

2024-11 - Present · 1 yr 11 mos

Auckland, New Zealand

- Own regional P&L, delivering sustained double-digit growth (18% CAGR) across Southeast Asia - Lead a multi-country commercial structure across direct teams and distributor markets - Set and drive regional go-to-market approach, focused on key accounts and consumable-driven growth - Work directly with in-market leaders to improve how teams sell, forecast and manage pipeline - Lift performance by focusing teams on a small number of high-impact opportunities and driving consistent execution - Involved in the broader running of the business, including supply chain, regulatory, logistics, finance and people

Director of Business Development

Alimetry

2022-5 - 2024-10 · 2 yrs 6 mos

Minneapolis, MN

- Led commercial build-out of a new GI diagnostic business in the US market - Delivered 100%+ revenue and customer growth year-on-year - Built and led a national commercial team, including hiring, training and development - Established reimbursement and market access strategy to support scale - Took the business from launch to sustained commercial growth

Global Marketing & Education Manager

Alimetry

2022-1 - 2022-5 · 5 mos

Auckland, New Zealand

- Successfully launched Gastric Alimetry in the US and UK, achieving initial revenue in both countries followed by sustained growth - Developed, created and refined all marketing material for Alimetry - Created and launched the Alimetry Education online clinical education portal

Senior Product Manager - International Sales

Fisher & Paykel Healthcare

2020-11 - 2021-12 · 1 yr 2 mos

Auckland, New Zealand

- Created and implemented new sales strategy and process for COVID-19 resulting in significant increase in hardware and consumables - Created internal and external sales, product and clinical education videos to continue sales growth and customer education during COVID-19 - Managed complex commercial relationships with distributors alongside Area Manager's

Senior Product Manager - Invasive Ventilation

Fisher & Paykel Healthcare

2019-8 - 2020-11 · 1 yr 4 mos

Auckland, New Zealand

- Global marketing and product management of respiratory humidifiers and ventilator circuits with revenue responsibility of $250m - Successfully managed global hardware and software product update and during a global pandemic

Product Manager - Critical Care Capital

USL Medical

2018-4 - 2019-8 · 1 yr 5 mos

Auckland, New Zealand

• Doubled non-invasive ventilation device sales • Increased market share of high-end defibrillator/monitors • Developed and trained Key Account Managers ensuring continued market and sales growth