Harry Sofri Putranda

・Launched a new loyalty platform for Livin' by Mandiri, transforming customer engagement by enhancing how users earn and redeem loyalty points, which resulted in a significant increase in daily transactions. ・Successfully introduced a mortgage loan platform inside Livin' by Mandiri, enabling users to effortlessly search and finance their dream homes directly through the app, streamlining the home-buying process. ・Curated and expanded a portfolio of over 100 top-tier partners, delivering premier products, services, and exclusive events that amplified our lifestyle platform’s value proposition and customer satisfaction. ・Directed and unified two distinct departments — one specializing in industry research, digital strategy, and innovation; the other in digital product marketing and content strategy — ensuring cohesive execution of organizational objectives. ・Conducted comprehensive market research and competitive benchmarking, providing data-driven insights that informed strategic decisions and sustained the company's competitive edge. ・Orchestrated the company's participation in global award competitions, developing high-caliber pitching materials that secured over 10 prestigious international awards to date, elevating the company's global profile. ・Mentored and developed a high-performing team, fostering a culture of continuous improvement and excellence, which ensured the consistent delivery of high-quality work and contributed to professional growth within the team.

• Led a team of 6 associates in the Digital Banking Division, driving strategic development and execution of innovative digital banking products for Bank Mandiri. • Managed a portfolio of 4 key initiatives, overseeing research, product concept definition and implementation for each new digital banking product. • Established the strategic vision for the development of the bank's digital ecosystem, leveraging market research and competitive analysis to identify growth opportunities and meet customer needs. • Ensured the projects' alignment with Bank Mandiri's strategic objectives to promote bank's position as a market leader in digital banking. • Developed and delivered CEO-ready presentation decks to communicate in-depth analysis for new digital product proposal including market analysis, product value proposition, product strategy, cost and benefit analysis and implementation plan.

• Actively contribute to the development of a next-generation loyalty platform to increase screen time and customer retention for our apps. • Led the ideation and conceptualization phase for the next-generation loyalty platform, include defining product vision, roadmaps and product implementation plan. • Collaborated with stakeholders to understand customer needs and translated those insights into product requirements. • Managed a cross-functional team of developers, designers, and data analysts to deliver the loyalty platform on time and within budget. Other contribution: • Led multiple C-Level presentation deck creation to be used in various occasions, from local to global seminars. • Established a comprehensive and uniform presentation deck framework at the division level, catering to a range of occasions such as project reports to C-Level executives, pitch decks for new products and presentation decks for external seminars

• Actively contribute to the development of a next-generation loyalty platform to increase screen time and customer retention for our apps. • Led the ideation and conceptualization phase for the next-generation loyalty platform, include defining product vision, roadmaps and product implementation plan. • Conducted user research and analyzed data on customer activity to gain insights for the solutions to improve customer engagement with our apps. Other contribution: • Led a team of digital consultant in a pitch deck creation for prestigious global awards in banking industry. Resulting in successfully secured 3 awards as Market Leader Bank for Digital Solution 2022, Best Domestic Bank 2022 and Best Bank for Digital Solutions 2022.

Assisted implementation of the bank-wide Master Data Management initiative. Involved in self-service business intelligence project implementation to assist business units in gaining insights and providing quicker decision-making.

• Provided comprehensive administrative support to the CIO, including managing CIO calendars, scheduling appointments and meetings. • Represented the CIO in a professional manner and maintained a high level of professionalism at all times.

Assisted implementation of the bank-wide Master Data Management initiative. Involved in self-service business intelligence project implementation to assist business units in gaining insights and providing quicker decision-making.

Involved in developing feasibility studies, business analysis and requirement elaboration in several data projects such as Master Data Management and Self Service Information Management project. Provide consultation services for business users engaged in project planning as well as changes in project along the way. Other than business as usual, I am also involved in employee culture program in IT Strategy and Architecture division as Creative Designer and nominated as one of the nominee in IT and Operations Directorate for Mandiri Ambassador 2019.

Prepared and execute digital marketing strategy for Ideacraft 2017 within the budget allocated for digital marketing division. Supervise digital marketing activity and implementation towards several digital marketing channel such as website and social media campaign. Facilitate 4 members under digital marketing division in order to perform effectively.

Actively involved in planning and managing content marketing projects in GetCRAFT. Successfully completed 5 sponsored content projects. Assisted customer excellence team in content performance analysis and performance reporting.

Developed website contents including all texts and information on the website Managed to create articles and blog posts about architecture

Studied business management with concentration on Marketing. Previously involved in Management Society Prasetiya Mulya as Head of Marketing Club and Ideacraft 2017 as VP of Digital Marketing and IT.

Studied computer science with one year double degree program in RMIT University, Australia. Graduated on July 2015 from Bina Nusantara International University.

Involved in Indonesian Student Association in RMIT University (PPIA RMIT) and have a responsibility as the Head of Publication in Project O, annual charity project held by PPIA RMIT to help children in Indonesia to get a proper education. Graduated on December 2014 from RMIT University as a Double Degree Program from Bina Nusantara International University.