Harrison Ford
General Manager Merchandise: Fashion, Intimate Apparel, Footwear & Accessories @ MYER
About
With a solid track record at MYER, my expertise in management and commerciality has been pivotal in driving growth within the highly competitive fashion retail sector. My role extends beyond traditional buying processes, encompassing financial analysis, strategic planning, and marketing, ensuring that the fashion, footwear & accessories categories align with evolving market trends and customer preferences. The achievements within MYER, such as leading the menswear business to notable sales and profit growth, reflect my commitment to excellence and innovation. Collaborating closely with brands and marketing teams, we've crafted customer-led initiatives that resonate with our target audience, ultimately bolstering MYER's position in the market. My approach is underpinned by a steadfast focus on delivery performance, honed through years of industry experience.
Australia
Melbourne
Retail
Financial Analysis, Business Strategy, Vendor Negotiation, Brand Management, Delivery Performance, Category Management, Commerciality, Emerging Trends, Curating, Change Management, Sales Analysis, Product Selection, Retail, Sales, Merchandising, Visual Merchandising, Store Management, Retail Sales, Fashion, Sales Management
Experience

General Manager Merchandise: Fashion, Intimate Apparel, Footwear & Accessories
Melbourne, Victoria, Australia
Reporting into the CMO, key role responsibilities include: • Own full P&L accountability across multiple categories, driving top-line revenue growth while optimizing cost control and margin performance. • Develop and execute merchandise strategies, aligning brand relevance, product assortment, pricing and promotional levers with evolving customer insights and market trends. • Direct seasonal and long-range planning, OTB management and inventory control to deliver commercial KPIs and business outcomes.. • Identify and led the acquisition of new brands to enhance the brand strength, customer relevance, and market differentiation. • Negotiate and secure commercial terms with new and existing suppliers, driving competitive advantage, exclusivity and improved margin outcomes. • Build and maintain strong supplier partnerships to ensure alignment on Myer Merchandise strategy, delivery standards, quality expectations, and innovation opportunities. • Oversee floor layout, space planning, and visual merchandising to ensure commercial impact, brand consistency and an elevated in-store experience. • Provide strategic leadership to merchandise, buying, and planning teams, fostering a high-performance culture focused on accountability, creativity and delivery. • Design and implement talent development frameworks, succession plans and structured coaching to build capability and grow future leaders. • Act as a change leader across retail transformation initiatives, new business models and structural shifts driving engagement, clarity and team resilience. • Influence and aligned cross-functional stakeholders through strategic communication, data-driven insights and a unified approach to commercial priorities. • Lead executive-level business reviews, translating key analytics into actionable strategies that improved category performance, customer relevance and profitability.

Category Manager Menswear, Womenswear, Intimate Apparel, Footwear & Accessories
Reporting though to the General Manager Merchandise, my key responsibilities included: • Own full accountability for category strategy development and execution, including end-to-end trading, financial performance and tactical activity to drive sales, profit and stock optimisation. • Lead the delivery of product strategies and floor layouts aligned to brand vision, customer segmentation and company-wide strategic direction. • Drive business development initiatives including new brand onboarding, market scoping, and special projects in support of the Group General Manager. • Direct the execution of marketing, store planning and visual merchandising strategies in close collaboration with cross-functional teams. • Develop and deliver sourcing and trading strategies, applying advanced negotiation skills to secure commercial terms, margin improvement and supplier compliance. • Present strategic category reviews and trading updates at a senior executive level, providing insights and leadership in merchandise planning forums (e.g. Trade Reviews). • Championed strong collaboration with marketing, online, store operations and planning teams to align communications, campaigns and execution under unified commercial and customer plans. • Lead and inspired high-performing buying and planning teams through clear KPI setting, structured development plans, mentoring, and succession planning strategies. • Foster a culture of accountability, collaboration, and continuous improvement, while role modelling company values and driving team performance at all levels.

Category Manager Menswear
Melbourne, Victoria, Australia
Reporting though to the General Manager Merchandise, my key responsibilities included: • Own full accountability for category strategy development and execution, including end-to-end trading, financial performance and tactical activity to drive sales, profit and stock optimisation. • Lead the delivery of product strategies and floor layouts aligned to brand vision, customer segmentation and company-wide strategic direction. • Drive business development initiatives including new brand onboarding, market scoping, and special projects in support of the Group General Manager. • Direct the execution of marketing, store planning and visual merchandising strategies in close collaboration with cross-functional teams. • Develop and deliver sourcing and trading strategies, applying advanced negotiation skills to secure commercial terms, margin improvement and supplier compliance. • Present strategic category reviews and trading updates at a senior executive level, providing insights and leadership in merchandise planning forums (e.g. Trade Reviews). • Championed strong collaboration with marketing, online, store operations and planning teams to align communications, campaigns and execution under unified commercial and customer plans. • Lead and inspired high-performing buying and planning teams through clear KPI setting, structured development plans, mentoring, and succession planning strategies. • Foster a culture of accountability, collaboration, and continuous improvement, while role modelling company values and driving team performance at all levels.
Harrison Ford's Contact Information
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