Harrison Barrett

• Spearheaded global business development initiatives, driving strategic partnerships for Soft2Bet. • Collaborated with cross-functional teams to enhance proprietary gamification features, known as "MEGA." • Cultivated relationships with key stakeholders to expand market presence in the casino and sportsbook sectors.

• Lead global business development strategy, focusing on new revenue streams, strategic partnerships, and international market entry. • Secured multimillion-euro partnerships and expanded GiG’s presence into two new regulated markets. • Collaborate with executive leadership on commercial roadmap and investment prioritization. • Spearhead deal structuring, pricing models, and complex regulatory negotiations across EMEA and LATAM.

• Led business development and market access initiatives during a pivotal growth period in the U.S. iGaming and sports betting market. • Negotiated and secured multi-jurisdictional partnerships, licensing deals, and commercial agreements with state regulators, operators, and key stakeholders. • Played a critical role in the company’s go-to-market roadmap, supporting expansion into over 20 U.S. states and multiple international territories. • Collaborated cross-functionally with legal, compliance, product, and executive leadership to align business objectives with evolving regulatory landscapes.

• Owned end-to-end sales cycle for high-value B2B opportunities across the UK gaming sector, driving revenue from Tier 1 and Tier 2 clients. • Delivered consistent overperformance against revenue and profit targets through data-driven prospecting, deal positioning, and pipeline acceleration. • Spearheaded strategic engagement with new and existing accounts, focusing on delivering scalable gaming solutions and product innovation. • Collaborated with internal stakeholders to shape commercial offers and inform product enhancements based on client insights and market demand. • Recognized for building strong C-level relationships that led to multi-product cross-sell success.

• Supported strategic initiatives across 30+ venues, optimizing machine performance, profitability, and operational efficiency across AGC and Bingo estates. • Led machine placement strategy and supported planning for installations, data analytics, and customer engagement across retail locations. • Partnered with regional managers and the Group Machines team to translate operational data into actionable commercial insights.