Mike Harris

Business & Marketing Writer @ Mike Harris, Executive Writer

About

AI-Powered Authority for Tech Leaders – Turn your expertise into un-ignorable industry signal, without the agency bloat. Outcome: real, measurable executive authority and influence (not just posts, but signal that moves markets, attracts talent/partners, influences deals). End-to-end system: from deep audience mastery → non-stop provocative ideas → engineered voice → dynamic planning → full amplification. Exclusively for busy tech CEOs/CMOs who demand non-generic, forward-thinking output tied to business milestones. With AI flooding content channels, audiences craving humanness amid uncertainty, and trust gaps widening (e.g., Edelman reports and LinkedIn data showing executive-led content earns 3-5x more engagement than corporate pages), personal branding now drives sales pipe generation, talent attraction, partnerships, and resilience. The core shift: humanity is the competitive edge. Authenticity, vulnerability, real-time decisions, and opinionated takes outperform polished perfection. Founder/exec-led content outperforms brand-led by 3x, and smaller, focused audiences yield bigger impact than scattered reach. Here are the most effective, up-to-date strategies tailored for tech leaders, drawing from 2026 trends (Forbes, LinkedIn insights, CMO reports, and executive playbooks): • Build Consistent, High-Signal Presence on Priority Platforms LinkedIn remains #1 for B2B execs, use Creator Mode for reach. X for real-time discourse and threads on timely topics. YouTube/Short Video rising fast: Even shy execs use animated avatars (HeyGen/Synthesia) for clips — video builds trust faster than text. Cross-promote and repurpose: One insight → animated clip → thread → LinkedIn post. Optimize for AI discovery (clear POVs, quotable insights for ChatGPT/Perplexity). • Leverage Thought Leadership with Provocation and Focus Go deeper on fewer topics: Share "learning out loud" (real-time decisions), data-backed frameworks, and contrarian views. • Integrate AI as a Co-Pilot, Not Replacement Use AI for ideation, repurposing, personalization, and optimization — but double down on what AI can't replicate: your specific journey, opinions, and conviction. Ensure content feels human-led to avoid "slopaganda" fatigue. • Measure and Iterate for Business Impact Engagement rates, profile views, SSI lift, inbound leads, talent inquiries. Review quarterly: Adjust based on what resonates (e.g., provocative takes spark discussions).

Country

United States

City

Nashville Metropolitan Area

Industry

Information Technology & Services

Skill

Branding & Identity, Personal Branding, Investor Presentations, Executive Branding, Thought Leadership, Critical Thinking, Written Communication, Content Marketing, Content Strategy, Creative Writing, Writing, Project Management, Collaborative Work, Storytelling, Management Consulting, Facilitation, Executive Development, Emotional Intelligence, Coaching, Executive Coaching

Experience

Business & Marketing Writer

Mike Harris, Executive Writer

2025-1 - Present · 1 yr 8 mos

Nashville, Tennessee, United States

Recently retired from the C-Suite after 20+ years of marketing leadership, I now focus my expertise on writing effectively for clients, crafting compelling narratives that drive results. With over 30 years as a corporate sales and marketing executive, primarily in technology sectors like data storage, file transfer, and enterprise/cloud software, I’ve navigated Fortune 500s, mid-sized firms ($100-500M), and rapid-growth turnarounds. My career spans management consulting with a Top Four firm, leading global marketing teams to success, and delivering strategies that address competitive pressures and relentless change. Today, I channel my deep business acumen—spanning technical insights, competitive dynamics, and relationship-building—into tailored writing solutions. From white papers and thought leadership articles to investor materials like private placement memorandums and annual reports, I create content that aligns with client goals and inspires action. I’m passionate about helping businesses find, create and tell their unique stories.

Turnaround Specialist | C-Suite | Strategic Advisor

Mike Harris, Executive Writer

2012-3 - 2025-7 · 13 yrs 5 mos

Greater Nashville Area, TN

I bring over 30 years of trial-and-error wisdom gained in line positions, the C-Suite and leading turnarounds. My approach: 1️⃣ Turnarounds are Amazingly Simple: By aligning vision with the marketplace, streamlining operations, and cutting through the noise, I've led multiple companies back to profitability and/or acquisition. 2️⃣ Navigating Corporate Politics: With a deep understanding of organizational dynamics, I adeptly manage and mitigate political challenges within businesses, ensuring focus remains on performance and results. 3️⃣ Working with People: I believe in strong and direct leadership, fostering a can-do culture of urgency while aligning all activity with the P&L. 4️⃣ Data-Driven Solutions: My strategies are rooted in data analysis, ensuring decisions are made based on solid metrics rather than intuition alone. I have served clients in: SaaS | UCaaS | Enterprise Software | Medtech | Data Storage & Networking | Insurance Claims | Data Analysis | E-Commerce | Maritime Tech | Wireless Network Systems | University | Manufacturing | Agriculture | Construction Client and project details are available on my website.