Harri Evans

Looking after brand, digital and partnerships for Schroders Wealth Management and Cazenove Capital.

As Head of Global Digital Marketing (Vice President) for Barclays Private Bank my responsibilities include the below for all our regions (UK, India, Monaco, Switzerland and UAE) and targeting ultra high-net worth individuals and family offices. * Digital strategy * Content Marketing Strategy * User experience/journeys * Social media * Email marketing * Search (paid and organic) * Brand experience

Digital Marketing Strategy and Planning within the payment acceptance (card terminals and ecommerce) arm of the company.

Content strategy SEO Social media Content amplification Content performance Optimisation and conversion

Fantasy Football Exchange (FFE) was a fantasy football betting start up. Players could enter weekly fantasy football leagues for a fee (like a poker stake) and you win money based on your place in the league. My responsibilities included: - Create and implement marketing and communication strategies. - Implement and manage communications and CRM tools - Acquisition and retention. - Identify and build commercial relationships. - Manage all communication channels (social media, in-game newsfeed and email). - Brand (creating the brand visual and experience) - Product development - UX - Internal communications - Customer service - Marketing campaigns www.fantasyfootballexchange.co.uk

Modules I have studied and completed: Business information technology, Human Resource management, Managing finance, Statistics and Decision making, Marketing, International Business, Operations and systems management, Political Economy of Work, Global Business Context, Marketing research, Organisational Analysis, International Marketing Management, Strategic Management and Direct & Digital Marketing. All together they give me a great depth and breadth of knowledge.

In the role of Marketing Executive (University Placement). I undertook tasks including running social media channels, internal marketing and external marketing collateral, running of the events and managing high level marketing campaigns including the 2012/13 Premier League kit and season ticket marketing campaign, including two retail makeovers of the stores. My experience at Saints gave me vital knowledge of all aspects of marketing, with offline, online (website and email), B2C, B2B, retail, hospitality(brochures), internal and external marketing. I reported to the Chairman whilst executing the Premier League Kit marketing campaign.

Organisation of the shop, products presentation and promotions. Achieved all the daily and monthly sales target I was assigned