Harriet Keogh

Committee member of UEA's largest Academic society

An on campus based role, managing a team of 6 magazine distributors alongside promoting NME as a brand to a student market. My responsibilities included reporting back on trends, new bands and events in Norwich, alongside managing the weekly distribution of NME in my local area.

• I compiled weekly tracking documents using market research data to indicate the level of consumer awareness for Fox’s upcoming box office releases • Supported the Senior VP, Director of Marketing and VP for European Publicity with daily tasks such as preparing presentations and contacting external agencies • Produced monthly competitive reviews, a form of competition analysis • Helped to plan, budget and co-ordinate a yearly Marketing summit • Assisted on International press junkets for upcoming releases I completed a paid 3 month internship with Twentieth Century Fox based at their European headquarters in London. I reported to the EMEA SVP of the Theatrical division and the European Marketing Director. I also provided additional support to the Digital and Publicity teams.

• Daily media monitoring, complied coverage reports for clients such as Withings, Chessington World of Adventures and Brent Cross Shopping Centre. • Assisted managers in contacting press and media outlets, helping to secure national/regional/online/trade coverage across all channels The 3 weeks I spent at Frank expanded my understanding of consumer PR, with a key focus on brainstorming creative campaign concepts to pitch to both clients and press.

• Daily tasks included; research for pitches, daily media monitoring, compiling coverage reports, analyzing competitor activity I undertook a 2 week paid internship at Bell Pottinger’s Brand/Consumer division based in their London office. I worked on client accounts such as Nationwide, Not Just A Label and The Devonshire Club alongside assisting the directors with new client research and briefings.

• Creating a marketing campaign specific to my campus in order to generate sales of Virgin’s student internet packages • Using social media as a platform to promote the brand and increase awareness

I have worked freelance for the Soho based events/media/celebrity management company since July 2012 whilst studying for my degree and full time during the summer. Concorde specialise mainly in film premieres/screenings, DVD launch's and VIP events. The events I have worked on include; Anchorman 2 UK premiere, the Lego Movie UK premiere, Downton Abbey charity preview screening, Night at the Museum 3 European premiere. Working in both an office and onsite event environment has given me skills which help me to adapt in either situation, and having to use my initiative in either contexts. Some of my responsibilities include; • Assisting the MD with daily tasks such as contacting and securing key sponsors of events, finalising logistics with suppliers, onsite visits to venues • Supporting the Celebrity manager with inviting and securing Celebrity guests • Responsible for meeting Celebrities and VIP guest’s at the event, ensuring the correct information is given to the press and other media outlets Concorde has given me a great insight into the workings of the media industry, combined with the skills needed to organise a successful event which meets the clients brief.

General Assistant on the shopfloor.