Harpreet Grover

Key Account Manager | Demand Distribution Limited Managed and developed a portfolio of key retail and wholesale accounts, driving consistent revenue growth across leading vape brands including Elf Bar Built and maintained strategic relationships with high-value clients, ensuring long-term retention and account expansion Identified new business opportunities and onboarded key partners to support national growth objectives Led product launches and promotional campaigns, maximising early adoption and sell-through performance Negotiated commercial terms, pricing structures, and volume agreements to optimise margins Analysed sales data and market trends to inform forecasting, stock planning, and account strategy Collaborated cross-functionally with sales, marketing, and operations to ensure seamless execution and customer satisfaction

Key Account Manager | Demand Distribution Limited Managed and developed a portfolio of key retail and wholesale accounts, driving consistent revenue growth across leading vape brands including Elf Bar Built and maintained strategic relationships with high-value clients, ensuring long-term retention and account expansion Identified new business opportunities and onboarded key partners to support national growth objectives Led product launches and promotional campaigns, maximising early adoption and sell-through performance Negotiated commercial terms, pricing structures, and volume agreements to optimise margins Analysed sales data and market trends to inform forecasting, stock planning, and account strategy Collaborated cross-functionally with sales, marketing, and operations to ensure seamless execution and customer satisfaction

Appointed through headhunting by Voopoo’s executive team to lead UK operations and accelerate market expansion. As Deputy Director, I drive strategic growth, oversee national distribution, and lead cross-functional teams across sales, marketing, and logistics. I serve as a key advisor to the UK Director and a senior liaison to major retail and distribution partners.

Market Strategy & Business Development Develop and execute a go-to-market strategy. Identify new sales channels, distributors, and retail partnerships. Conduct market research to understand customer behavior and competitor landscape. Regulatory Compliance Ensure the brand complies with local laws and regulations related to vaping products (e.g., advertising restrictions, product labeling, nicotine limits). Liaise with legal teams and regulatory authorities. Sales Management Set sales targets and monitor performance. Manage and motivate the sales team or distributors. Analyze sales data and optimize strategies accordingly. Marketing & Branding Adapt global marketing strategies for the local market. Manage digital campaigns, events, and promotional activities. Oversee brand positioning to align with local consumer preferences. Operations & Logistics Oversee supply chain, warehousing, and distribution logistics within the country. Coordinate inventory management and stock levels. Team Leadership Hire and lead local staff or third-party agencies. Foster collaboration between country teams and global headquarters. Financial Oversight Manage the local budget, P&L, and forecasting. Optimise cost-efficiency and ROI on activities.

Dynamic and results-driven Country Manager with 2 years of experience in the vaping and consumer goods industry. Proven track record of driving market expansion, developing strategic partnerships, and leading high-performing teams to deliver exceptional growth. Adept at navigating regulatory landscapes, optimizing supply chain processes, and implementing innovative marketing strategies tailored to diverse consumer needs. Passionate about advancing product quality and brand reputation while ensuring compliance with industry standards. Committed to fostering a collaborative work environment that encourages creativity and enhances operational efficiency.

Working at one of the country’s most reputable Companies, presentation and work ethic is essential. As a Sales Manager, I take responsibility in training new staff whilst maintaining professionalism and offering the highest quality customer service, in addition maintaining standards on the shop floor and working towards and exceeding stores Kpi's(targets) also directly managing a team of 33. ● Coaching colleagues to inspire customers to buy the best products to suit their needs, however they choose to shop with us. ● Leading a highly engaged team, understanding their strengths and development opportunities, supporting personal development plans. ● Inspiring colleagues to put the customer first whilst driving sales and profit objectives. ● Creating excitement and engagement when new products launch, being the first to suggest how this new tech can be brought to life.

· Project management for new developments · Property consultancy

Various aspects of the business daily, oversee inventory, ordering products, and ensuring shelves are stocked. Additionally, handle customer inquiries, supervise staff, and monitor sales to adjust pricing and promotions. also focus on maintaining a clean and organized store, managing finances, and straitening to improve the store's performance and customer experience. · Identifying customer needs and presenting appropriate products using selling and negotiating skills. · Capability in resolving customer issues and working the till efficiently. · Maintaining accurate stock taking and replenishment.

Working at one of the country’s most reputable Companies, presentation and work ethic is essential. As a senior sales staff, I take responsibility in training new staff whilst maintaining professionalism and offering the highest quality customer service, in addition maintaining standards on the shop floor and working towards and exceeding my targets. · Identifying customer needs and presenting appropriate products using selling and negotiating skills. · Capability in resolving customer issues and working the till efficiently. · Maintaining accurate stock taking and replenishment.

· Involved with the co-ordination and implementation of office procedures · Work involves both written and oral communication, word processing and typing, and requires relevant skills such as IT and typing, organisational and presentation skills. · Managing and maintaining budgets. · Set up and maintain filing systems. · Dealing with the wholesalers and marketing companies regarding current products.