Haroun ElArabi

Architected and deployed a scalable lead tracking and revenue operations framework utilizing HubSpot CRM as the central source of truth for all sales activity. Engineered custom automation logic to handle lead routing and data hygiene, which directly resulted in a 25% increase in lead conversion accuracy and a significant reduction in sales cycle friction. Integrated third-party marketing tools to ensure seamless data flow across the tech stack, enabling real-time performance tracking for executive leadership.

Spearheaded a comprehensive technical SEO overhaul for high-traffic e-commerce platforms, focusing on site architecture, core web vitals, and advanced schema markup. These optimizations drove a 40% increase in organic search visibility within a 6-month period, significantly lowering the cost of customer acquisition. Conducted rigorous A/B testing and Conversion Rate Optimization (CRO) audits to streamline the user journey, bridging the gap between technical performance and measurable business growth.

Sales automation expert specializing in streamlining B2B oureach across the EU. Focused on implementing AI-driven workflows, LinkedIn automation, and data-driven processes to optimize outreach and maximize sales efficiency. Expert in building scalable, high-performing sales pipelines that drive consistent revenue growth while reducing manual effort.

Full-stack Web Developer responsible for architecting high-performance digital solutions using React and Node.js, with a primary focus on bridging engineering standards with revenue-driven outcomes. I spearheaded the development of responsive web applications and custom API integrations to ensure seamless data flow between front-end platforms and internal CRM systems, while leveraging CMS tools to build scalable, marketing-ready sites. Additionally, I led technical SEO initiatives and GA4 event tracking to optimize site performance and conversion metrics by 15%, ensuring that CMS-driven content was fully optimized for search visibility and user engagement.

Graduated from an ABET-accredited program, ensuring a globally recognized standard of engineering and technical education. ◈ SMART MEDICAL REPORT MVP: Conceptualized and proposed a "Smart Medical Report" MVP to the University Projects Committee. The project was formally accepted as part of the department’s strategic plans for upcoming innovation cycles, demonstrating the ability to translate technical concepts into viable institutional solutions. ◈ ENTREPRENEURIAL INNOVATION: Successfully applied engineering principles to business modeling during the Entrepreneurship Tournament, leading to a top-finalist ranking by presenting scalable tech-driven business solutions. ◈ TECHNICAL FOUNDATION: Developed a deep understanding of system architecture, data integrity, and software life cycles through the Information Systems curriculum at the College of Computer Science and Engineering.