Haroon Asl Haroon

Mentoring and Motivating Children & Youth

Work Experience Sep-2009 To-date American Eagle Outfitters -Middle East / North Africa -Brand Marketing Area Visual Merchandising Manager KRAs: • Supporting Country USA, Supporting States- Domain Crossing, Austin –Texas, Ross Park Pittsburgh- PA, Time Square –NYC. • Managing Countries – M-E / N-A / EASTERN EUROPE • Managing the entire Floor set layouts overviews - Fixture Planning - Store designs -Working with Project Managers closely; • Training and developing new teams to visual merchandising Brand standards which includes store visual display- Customer service –Visual props audit and best seller product merchandising /adjustment training.

Area Visual Merchandising Manager – Kuwait KRAs: • Supporting Countries & opened 21 H&M stores in Qatar – Bahrain – UAE - Sultanate of Oman - Kingdom of Saudi Arabia & Egypt and provided all stores with all their Visual Matters within Host Brand Guidelines. • AVMM (Area Visual Merchandising Manager) for Presentation / Display and communications in various national and international projects including Divided store By H&M and worked with Designers such as Jimmy Choo, Roberto Cavalli, Matthew Williamson, Sonia Rykiel & Victor & Rolf to launch the campaigns in UAE, Qatar, Egypt, Lebanon & Kuwait.

Area Visual Merchandising Manager & Brand Training Manager KRAs: • Creating visual floor plans for stores in Toronto – Montreal - Canada • Presented visual direction for branding image and product. • Implemented a visual directive for store level. • Researched and developed a store-level product knowledge book for staff to educate them on latest trends. • Enhanced image of the company by creating fashion house visuals and theme showcasing. Recruited and trained assistant visual coordinator for Toronto-Montreal stores • Assisted in buying for accessories and Jeans collection

Store Manager/Training Visual Merchandising Manager (Toronto, Canada) KRAs: • Responsibilities include increasing sales and profitability by managing wage, cost prevention to hire, train and develop a strong productive team. • Managing customer service and maintaining a visual merchandising guideline as the season’s styles constantly change. • Managing staff requirements and their performance, and preparing reports and presenting them to the company to assist in future plan. • Sales, promotions, superior customer relations, and ensuring budgets. • Recruiting, training and maintaining an elite department team with excellent interpersonal and communication skills, as well as strong organizational, planning and multi task skills. • Designed and implemented merchandising and sale techniques to strengthen product awareness all across.

Store Manager /Visual Merchandising Manager KRAs: • Managed sales, inventory scheduling, payroll and staff. • Increased store sales through customer relations and staff training. • Worked closely with head office to produce time efficient inventory handling procedures. • Established strong relationships with the merchandising and buying teams to ensure store layout and visual set up was maximizing customer awareness to result in increased sales. • Assisted in store set up for numerous events including Toronto Film Festival Party & Nylon Magazine Product shoot event.