harman jeet kaur✨

PMM for @Meta AI Supported go-to-market strategy and cross-functional execution for one of Meta's most ambitious product bets, bringing AI tools and experiences to over 1 billion users globally. • GTM Execution: Drove launches across the Meta AI app, Vibes, AI Voice Translation, and key partnerships including Meta AI x Mercedes-AMG F1 and the Deepika Padukone voice integration • Product Storytelling: Shaped how Meta AI's features and capabilities showed up in market — translating complex AI innovation into clear, compelling narratives for global audiences • Cross-Functional Partnership: Collaborated with product, engineering, research, and creative teams to align on positioning, messaging, and launch timing across major rollouts • Market Expansion: Supported international growth initiatives including Meta AI's India expansion — Hindi language support, celebrity partnerships • Editorial & Trend Strategy: Contributed to Meta AI's social editorial calendar, developing trend-informed content that translated complex AI product updates into engaging, audience-first storytelling Work: Meta AI products (Imagine Me, Character AI, etc.), Meta AI Voice Translation for Reels, Vibes AI video feed, Meta AI x Mercedes-AMG F1 partnership, Deepika Padukone celebrity voice integration, Meta AI global personalization rollout

• Launched creators on Threads, Edits, and Meta AI 0→1 • Focused on all things Meta AI and Entertainment across Instagram and Meta's Family of Apps • Develop, manage and scale creator partnership programs that drive product adoption and partner business value through Meta's family of apps • Build and cultivate relationships with a growing and diverse set of world class creators • Concept and execute strategic talent development plans for digital native talent • Drive product adoption through strategic partnerships with digital creators, publicists and leading digital content organizations • Work closely with the Instagram Product and Product Research teams to proactively resolve business, technical and policy issues • Work XFN with Product Teams, Marketing, Data Analysts, and Media Operations to help our creator partners unlock business value for creators across Meta's family of apps and take them 0 to 1 Skills: Content Strategy · Community Outreach · Talent Management · Partnerships· Creator Programs · Creator Education

PMM for @Meta AI Supported go-to-market strategy and cross-functional execution for one of Meta's most ambitious product bets, bringing AI tools and experiences to over 1 billion users globally. • GTM Execution: Drove launches across the Meta AI app, Vibes, AI Voice Translation, and key partnerships including Meta AI x Mercedes-AMG F1 and the Deepika Padukone voice integration • Product Storytelling: Shaped how Meta AI's features and capabilities showed up in market — translating complex AI innovation into clear, compelling narratives for global audiences • Cross-Functional Partnership: Collaborated with product, engineering, research, and creative teams to align on positioning, messaging, and launch timing across major rollouts • Market Expansion: Supported international growth initiatives including Meta AI's India expansion — Hindi language support, celebrity partnerships • Editorial & Trend Strategy: Contributed to Meta AI's social editorial calendar, developing trend-informed content that translated complex AI product updates into engaging, audience-first storytelling Work: Meta AI products (Imagine Me, Character AI, etc.), Meta AI Voice Translation for Reels, Vibes AI video feed, Meta AI x Mercedes-AMG F1 partnership, Deepika Padukone celebrity voice integration, Meta AI global personalization rollout

• Launched creators on Threads, Edits, and Meta AI 0→1 • Focused on all things Meta AI and Entertainment across Instagram and Meta's Family of Apps • Develop, manage and scale creator partnership programs that drive product adoption and partner business value through Meta's family of apps • Build and cultivate relationships with a growing and diverse set of world class creators • Concept and execute strategic talent development plans for digital native talent • Drive product adoption through strategic partnerships with digital creators, publicists and leading digital content organizations • Work closely with the Instagram Product and Product Research teams to proactively resolve business, technical and policy issues • Work XFN with Product Teams, Marketing, Data Analysts, and Media Operations to help our creator partners unlock business value for creators across Meta's family of apps and take them 0 to 1

Clients: Duolingo

As part of the original TikTok Content Partnerships team, I leverage 1:1 creator management, education, entertainment and communication programs to help the next generation of emerging TikTok creators and top talent create quality content and strengthen their presence on our platform. •Creator Growth & Advisory: Managed day-to-day development strategies for top creators across verticals, offering 1:1 coaching and onboarding guidance. Increased creator participation by supporting recruitment pipelines and integrating feedback loops into program design. •Drove the development, execution, and expansion of global creator-first programs to elevate educational content and foster long-term creator trust and retention, garnering billions in total views •Program Strategy & Launches: Led and supported large-scale initiatives such as #LearnOnTikTok, $50 million Creative Learning Fund, and Creator Collective, helping shape content quality, platform education, and creative growth •XFN Enablement: Collaborated with Product, Data, and Comms leads to build scalable content experiences and gather actionable community insights that informed future programming and product rollouts. •Content & Community Engagement: Designed educational activations, newsletters, webinars, and workshops to drive creator upskilling across topics such as monetization, brand strategy, and content innovation. Hosted live sessions with top creators and celebrity talent to build peer-to-peer learning and engagement. •Measuring Success & Scale: Tracked and analyzed community KPIs to assess retention, engagement, and satisfaction. Used insights to optimize program impact and refine outreach strategy. •Amplification Initiatives: Advanced DEI goals by supporting programs tailored to Latinx, Black, and emerging creator communities, ensuring representation in platform education and brand storytelling. •And much much more💪🏽👩🏽‍💻, TikTok is still in its start-up phase. IYKYK🚀

As part of the original TikTok Content Partnerships team, I leverage 1:1 creator management, education, entertainment and communication programs to help the next generation of emerging TikTok creators and top talent create quality content and strengthen their presence on our platform. •Creator Growth & Advisory: Managed day-to-day development strategies for top creators across verticals, offering 1:1 coaching and onboarding guidance. Increased creator participation by supporting recruitment pipelines and integrating feedback loops into program design. •Drove the development, execution, and expansion of global creator-first programs to elevate educational content and foster long-term creator trust and retention, garnering billions in total views •Program Strategy & Launches: Led and supported large-scale initiatives such as #LearnOnTikTok, $50 million Creative Learning Fund, and Creator Collective, helping shape content quality, platform education, and creative growth •XFN Enablement: Collaborated with Product, Data, and Comms leads to build scalable content experiences and gather actionable community insights that informed future programming and product rollouts. •Content & Community Engagement: Designed educational activations, newsletters, webinars, and workshops to drive creator upskilling across topics such as monetization, brand strategy, and content innovation. Hosted live sessions with top creators and celebrity talent to build peer-to-peer learning and engagement. •Measuring Success & Scale: Tracked and analyzed community KPIs to assess retention, engagement, and satisfaction. Used insights to optimize program impact and refine outreach strategy. •Amplification Initiatives: Advanced DEI goals by supporting programs tailored to Latinx, Black, and emerging creator communities, ensuring representation in platform education and brand storytelling. •And much much more💪🏽👩🏽‍💻, TikTok is still in its start-up phase. IYKYK🚀

Mentored by Jubin Kothari PM, and worked on the JoyScore App. Come check us out here: https://joyscore.co/

Vendo is a digital sales platform that helps CPG brands sell direct to consumer via Amazon and custom branded websites. Vendo's mission is to help scale one-to-one customer relationships using paid media, social networks, influencers, search engines, and other online traffic sources in order to maximize sales, data, and brand loyalty across all online channels. - Update content & products across all online assets and collaborate with online team to develop concepts for upcoming campaigns - Analyze sales data & present recommendations; Conduct market research to suggest new avenues for business expansion

SheSays is a youth led NGO with a focus on youth and civil society engagement to promote gender equality. It functions in the domains of Sexual Violence; Education; Healthcare and Sanitation; Security and Public Policy. For more information visit www.shesays.in - Strategized and implemented new initiatives and growth strategies and lead the digital advocacy, public safety, and educational reform verticals - Developed strategic partnerships and collaborations with businesses, educational institutions, and multilateral agencies - Organized on-ground and digital panel discussions with influencers in the field to foster advocacy through debate

Powered by Netflix, the Cannes Brand Marketers Academy is a certificate program that accepts 30 global professionals to learn first-hand from CEOs, global marketing leaders, and executives shaping the creator, AI, and brand industry during the Cannes Festival of Creativity in France.

Spent two years at California State University, Long Beach before transferring to University of California, Los Angeles to complete my Bachelor's Degree

Accepted to highly selective 3-week training academy led by UCLA alumni and industry professionals • Trained in design thinking, leadership, product management, wireframing by accomplished UCLA Alumni • Topics included: Corporate Finance, Project Management, Design Thinking